The Hollywood Partnership, previously known as the Hollywood Property Owners Alliance, is a 501(c)6 nonprofit corporation that manages the Hollywood Entertainment District property business improvement district (BID). The HP is governed by a group of over 20 property owners and/or representatives representing the diverse array of property types in the District: commercial, residential, hotel, parking lot, nonprofit and government owned.
In 2018, the Hollywood Entertainment District was renewed and expanded to include the area formerly known as the Sunset & Vine District. There are seven full-time staff, and one part-time, currently employed by the HP. For more information, contact Kristopher Larson, President and CEO, at firstname.lastname@example.org.
Kristopher Larson, AICP
President and CEO
An award-winning planner by trade and an economist at heart, Kristopher Larson has spent the last fifteen years helping good cities become great. Career stops in urban place management, urban design, and economic development enable him to speak with an enlightened enthusiasm about how the confluence of marketplace dynamics, architecture, and the public realm can translate into defining, placemaking experiences.
In February of 2019, Larson was hired as the President & CEO of the Hollywood Property Owners Alliance (HPOA), the organization charged with the management of the Hollywood Entertainment District. He has held positions on both the public and private sides of community leadership and served as the President & CEO for the downtown organizations in Raleigh, NC, and Grand Rapids, MI, where he led both tax increment finance and self-assessment districts.
An insatiable learner, Kristopher is constantly seeking to expand his knowledge of cities through service as the Vice Chair on Board of Directors of the International Downtown Association (IDA), and as a member of American Institute of Certified Planners (AICP). The IDA has awarded four Pinnacle Awards, their highest honor, to his projects in the fields of Leadership, Planning, Advocacy, and Marketing. Additionally, Kristopher has been honored as a member of the “40 under 40” in both Long Beach, CA and Grand Rapids, MI and in 2014 was named Grand Rapids’ “Young Professional of the Year”. He has a master’s degree in Public Administration from NC State University and was a Daniel Rose Fellow through the Rose Center for Public Leadership, a collaboration between the Urban Land Institute and the National League of Cities. Kristopher and his wife live in Hollywood, just a walk away from the HPOA office.
Vice President for Advocacy and Economic Development
Barbour comes to The HP having previously served as the Director of Community & Economic Development Division for the Los Angeles County Development Authority (LACDA) where he oversaw the county’s redevelopment initiatives, revolving loan portfolio, construction administration, and the nation’s largest urban county districtCommunity Development Block Grant (CDBG) program. He played a lead role in developing and administering more than $100M in COVID-19 economic recovery programs including the now operational LA Regional COVID Fund. Davon was also Senior Vice President of Economic Development for the Downtown Partnership of Baltimore where he led the organization to win an Award of Excellence in economic development from the International Downtown Association (IDA) for its TechConnect business attraction program. From 2017-2019, Barbour was Vice Chairman of the Baltimore City Planning Commission. In this role, he helped shepherd the city’s firstOpportunity Zone-funded urban mixed-use development project, Yard 56. Years prior with the City of Baltimore, he oversaw the development of a master plan and urban renewal legislation for an ambitious $2 billion mixed-use redevelopment project that includes up to two million square feet of life sciences and technology space, new mixed-income housing and park space to revitalize neighborhoods that encompass the world-renowned Johns Hopkins Hospital. Barbour has served in numerous leadership roles throughout his career. He led the City of Hollywood, FL to win three (3) consecutive awards from the National Community Development Association. Additionally, he led economic development for the City of Hollywood, FL; City of Orlando Downtown Development Board/Community Redevelopment Agency and the Miami Downtown Development Authority. He has both created and administered retail attraction and retention programs for multiple cities. His strategic recommendations led to the creation of The Commissary in Downtown Rochester, New York. The social entrepreneurship facility is the first kitchen incubator and only shared kitchen permitted in the region with the mission of creating and cultivating local homegrown new food business concepts. Barbour is extensively engaged in the International Council of Shopping Centers (ICSC) where he is the incoming Western Division P3 Public Sector Chair, past Eastern Division P3 Public Sector Chair, and current Infrastructure Task Force member. He is also a past Vice Chair of IDA. Advancing public/private partnerships, Barbour is a former faculty member of the ICSC University School of Shopping Centers. He has served on advisory panels and/or authored works for ICSC, Urban Land Institute, Rose Center for Public Leadership in Land Use, and IDA.
Ruben Lechuga, EMBA
Vice President of Urban Place Management
In this position, Lechuga leads maintenance, beautification, security services, outreach and a new Hospitality Ambassadors program for the business improvement district. Lechuga previously led AEG Facilities’ Security and Guest Services departments at the Los Angeles Convention Center within the LA Live Entertainment District. Prior to that he worked for the San Manuel Band of Mission Indians Department of Public Safety for 17 years, where he oversaw security for the reservation, casino, entertainment properties and programming as part of the senior management team. Lechuga earned his Bachelor’s Degree in Business from the University of Redlands, and his Executive MBA from Claremont Graduate University’s Drucker School of Management. In his spare time he enjoys spending time with his family, and living an active lifestyle which includes attending sporting events along with food and music festivals.
Vice President for Communications
Devin Strecker is the Vice President for Communications. In this role, he oversees all communications, marketing, public relations, and events for the organization. He previously spent eight years working for the nearby Hollywood Media District BID, starting out as an administrative assistant and working up to operations coordinator. He has completed LAPD’s Citizens Police Academy, has been a presenter at the West Coast Urban District Forum, and received an International Downtown Association Merit Award for his work on the Sunset & Dine event. He graduated from Fort Hays State University, near his hometown of Paradise, Kansas, with a degree in information networking and telecommunications, emphasis in media studies. He is a musician, blogger, and podcast host.
Business & Finance Manager
Lorin Lappin serves as Business & Finance Manager. To this position, she brings a wealth of professional experience and an avid interest in non-profit work. Lappin recently received her Accounting Fundamentals Certificate from UCLA Extension. Previously, she served as the assistant librarian at Wildwood School in Los Angeles, and an executive assistant at Priority Mailing Systems. She graduated with a Bachelor of Arts degree in English Literature at California State University, Long Beach. Lappin has always had a keen interest in Hollywood, as she and her husband had their very first date at Amoeba Music. A native Angeleno, Lappin lives in the San Fernando Valley with her husband and their three dogs and is a dedicated lover of hot yoga!
Place Enhancement Manager
A third generation native Angeleno, Rich has decided to call Los Angeles his permanent home as well. He graduated with a Bachelor of Arts degree in Cinematography at California State University Northridge and went into public affairs shortly thereafter. He currently serves as the Vice-Chair of the Hollywood Arts Council, having served on that board for four years prior. In his spare time, he can most likely be spotted at an art gallery, in the kitchen cooking or baking up a storm, or under the stars at the Hollywood Bowl with a gourmet charcuterie plate and glass of wine!
Communications & Administrative Coordinator
April Clemmer serves as Communications & Administrative Coordinator. She is also the creator of the Old Hollywood Walking Tour, which covers the rich history of Hollywood’s Golden Age right here on Hollywood Boulevard. April is a cum laude graduate of the University of Georgia with a Bachelor of Science degree. She has lived and worked in Hollywood for over ten years. She is a member of Hollywood Heritage and the Los Angeles Tour Guides Association. She loves hiking, exploring Hollywood, and researching its unique history.
Cassie is a California native, born in Berkeley and raised in San Diego. Most recently, she lived and worked in San Francisco, where she was employed by the City of San Francisco. There, she worked on public space urban design projects and neighborhood investment strategies in the Central Market and Tenderloin neighborhood with the Mayor’s Office, Office of Economic and Workforce Development, and the Planning Department. After five years of government work, Cassie took on the role of Research Manager while pursuing a Masters Degree in Urban and Regional Planning at UCLA. Outside of work and academics, Cassie stays involved with the New Leaders Council, a national organization for progressive leadership development, and the Big Brother Big Sister program.