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The Hollywood Partnership, previously known as the Hollywood Property Owners Alliance, is a 501(c)6 nonprofit corporation that manages the Hollywood Entertainment District property business improvement district (BID). The HP is governed by a group of over 20 property owners and/or representatives representing the diverse array of property types in the District: commercial, residential, hotel, parking lot, nonprofit and government owned.

In 2018, the Hollywood Entertainment District was renewed and expanded to include the area formerly known as the Sunset & Vine District. There are six full-time staff, and two part-time, currently employed by the HP. For more information, contact

Kathleen Rawson, LPM

President & CEO

Kathleen Rawson has more than 30 years of experience in hospitality and place management. Before arriving in Hollywood, Rawson served as CEO of Downtown Santa Monica, Inc. (DTSM, Inc.) from 1997 to 2022. 

During her time in Santa Monica, Rawson expanded DTSM, Inc.'s role within the halls of influence and tackled new responsibilities that helped shape Downtown Santa Monica into one of the country's most dynamic and attractive urban districts. Rawson successfully transformed the award-winning, placemaking organization into the largest property-based assessment district, by budget, in the State of California and implemented a hospitality and maintenance program that amplified the impact of city services and evolved into one of the most extensive programs in the country. 

In addition, Rawson diversified the DTSM, Inc. board to include residents, business owners, property owners, and city officials and increased staff capacity from five to 14 place managment professionals. Rawson also spearheaded the creation of a community treasure, Ice at Santa Monica, a seasonal outdoor ice-skating rink two blocks from the beach. 

Her passion for helping transform organizations into agents for positive change in her community goes beyond her work at The Hollywood Partnership and DTSM, Inc. and extends into her private life as well. Rawson is the current chair of the International Downtown Association and has served as chair of the Santa Monica-Malibu Education, past president of the Kehillat Israel Synagogue, a member of the Santa Monica History Museum board, and a former member of the boards for Turning Point Transitional Housing Shelter, Santa Monica AIDS Project and Southern California Women for Understanding.

Steven Welliver, LPM

Executive Director / Vice President of Strategic Initiatives

Steven Welliver is the Vice President of Strategic Initiatives and also serves as Executive Director of the Partnership’s new community foundation, Hollywood Partnership Ventures. In this capacity, he works across the organization’s four primary goals to support the team in planning and funding projects that accelerate implementation of the strategic plan. He also oversees the research and economic development functions.

Steven holds a Master of Planning with emphasis in economic development and Master of Public Administration with emphasis in city management, both from the University of Southern California’s Sol Price School of Public Policy where he was a City Management Fellow. He is a former president and board member of the California Downtown Association. In 2017, he completed the Emerging Leaders Fellowship of the International Downtown Association, and in 2021 became a Certified Leader in Place Management (LPM). Before joining the Hollywood Partnership team, Steven was Deputy Chief Executive of Downtown Santa Monica, Inc.

Ruben Lechuga, EMBA

Vice President of Urban Place Management

In this position, Lechuga leads maintenance, beautification, security services, outreach and a new Hospitality Ambassadors program for the business improvement district. Lechuga previously led AEG Facilities’ Security and Guest Services departments at the Los Angeles Convention Center within the LA Live Entertainment District.  Prior to that he worked for the San Manuel Band of Mission Indians Department of Public Safety for 17 years, where he oversaw security for the reservation, casino, entertainment properties and programming as part of the senior management team.  Lechuga earned his Bachelor’s Degree in Business from the University of Redlands, and his Executive MBA from Claremont Graduate University’s Drucker School of Management. In his spare time he enjoys spending time with his family, and living an active lifestyle which includes attending sporting events, and food & music festivals.

Mackenzie Carter, LPM

Vice President of Marketing & Communication

As Vice President of Marketing & Communication, Mackenzie serves as the primary steward of The Hollywood Partnership's brand message and identity, developing and executing strategic marketing and communication plans with the primary goal of telling the Hollywood story and enhancing the organization's relevance worldwide. She also focuses on establishing relationships with district businesses and other stakeholders to create opportunities for community engagement and collaborative partnerships in pursuit of the organization's objectives.

Before arriving in Hollywood, Mackenzie spent 13 years at Downtown Santa Monica, Inc. as the Director of Marketing & Communication. Prior to her career in place management, Mackenzie specialized in large-scale event programming for shopping centers and corporate meetings. Mackenzie is a certified Leader in Place Management (LPM). She currently serves on the board of the California Downtown Association and the International Downtown Association's Awards Committee.

Lorin Lappin

Business & Finance Manager

Lorin Lappin serves as Business & Finance Manager. To this position, she brings a wealth of professional experience and an avid interest in non-profit work. Lappin recently received her Accounting Fundamentals Certificate from UCLA Extension. Previously, she served as the assistant librarian at Wildwood School in Los Angeles, and an executive assistant at Priority Mailing Systems. She graduated with a Bachelor of Arts degree in English Literature at California State University, Long Beach. Lappin has always had a keen interest in Hollywood, as she and her husband had their very first date at Amoeba Music. A native Angeleno, Lappin lives in the San Fernando Valley with her husband and their three dogs and is a dedicated lover of hot yoga!

Anam Syed

Content Marketing Manager

Anam is an entertainment & event professional with 10 years of  experience in writing, content, live events, and marketing. She began her career right here in Hollywood with early roles at film festivals like AFI FEST. She then went on to work in Brand Strategy & Special Projects at studio Broad Green Pictures, working closely to launch their narrative virtual reality initiative. Most recently, she was Head of Marketing for the Downtown Los Angeles location of Alamo Drafthouse Cinema, and worked to introduce the Texas-based chain to the LA market. In addition, she has written for publications such as Bustle, LAist, and Huffington Post, and consulted on copy & creative projects for major clients like Amazon and others. She was also a consulting partner for The Hollywood Partnership's Hollywood Pride Village in 2022 before joining the partnership full time. 

Cole Judge

Research and Economic Development Manager

As Research and Economic Development Manager, Cole Judge is focused on enhancing Hollywood’s vitality through place-based economic development research. She leverages data to enhance the district’s content and information for both internal and external stakeholders. Cole holds a Master of Urban Planning from the University of New Orleans and a Bachelor of Arts in Sociology from William Smith College. Prior to this position, Cole was Director of Research for the International Downtown Association (IDA), Senior Associate at Progressive Urban Management Associates (PUMA), a White House Strong Cities Strong Communities Fellow (SC2) and she has worked at several urban place management organizations including Downtown Denver, Downtown Fresno, Downtown Santa Monica, and Downtown Los Angeles. In her spare time, she likes exploring cities, practicing yoga, and spending time in nature.

Samuel Reyes

Operations/Quality Control Manger

As Operations/Quality Control Manager, Samuel Reyes employs a holistic, analytical, and steadfast approach to enhancing the vitality and well-being of the Hollywood community. Samuel oversees the Partnership's beautification, maintenance, security, outreach, and hospitality ambassador programs.

Thriving in the high-energy and dynamic environment Hollywood provides, Samuel is well versed in the needs of Hollywood and brings over five years of experience in hospitality, workforce development, outreach, and operations to the position. 

In December 2022, he will receive his Master's in Public Administration with an emphasis in Public Management from California State University, Dominguez Hills

Becky Murdoch

Administrative Coordinator

Becky Murdoch serves as Administrative Coordinator.  She has lived in Los Angeles for over a decade and although she was drawn to the city for the entertainment industry, she has developed a deep passion for Hollywood. Murdoch also serves as Director of Events at Epiphany Space, a Hollywood-based arts organization, where she creates opportunities for artists of all disciplines to showcase their works. She is co-founder of Salute Your Shorts Film Festival. In her spare time she enjoys hiking and live music.