Game On,
Hollywood.
The world is coming to Los Angeles — and Hollywood will be right at the center of it. Tell us what your business is planning so we can help amplify it.
FIFA World Cup 26™
Los Angeles · SoFi Stadium
The FIFA World Cup 26™ is coming to Los Angeles this summer — 8 matches at SoFi Stadium, a 39-day tournament, and an estimated 6 million fans flooding into the U.S. from around the world. A huge portion of them will be right here in Hollywood, ready to explore, eat, drink, and experience everything our neighborhood has to offer. And Angelenos? They love their watch parties.
This is your moment to be part of it. Tell us what your business is planning and we’ll help spread the word — through our event calendar, media outreach, and social channels.
There’s no single way to join in — here are ideas to spark your thinking.
Watch Parties
Host indoor or outdoor viewing events, especially for the U.S. Men’s opening game June 12.
Match-Day Specials
Create themed food and drink menus or country-inspired specials tied to the match schedule.
Live Music & DJs
Partner with local artists for music nights inspired by the competing nations.
Fan Moments
Set up photo ops, fan walls, or activations your customers can share on social media.
Country-Themed Nights
Celebrate competing nations with décor, cuisine, trivia, or cultural programming.
Storefront Activations
Dress up your exterior, run jersey discounts, or create an outdoor fan experience.
Use “FIFA World Cup 26™” in plain text to inform people of your event’s time and place — as long as no official partnership is implied
Example: “Join us for drink specials on June 12 to celebrate the U.S. Men’s Match of FIFA World Cup 26™”
Use general soccer themes, national flags, and team colors in promotions
Host watch parties as part of your normal course of business — events under 1,000 people do not require a FIFA broadcast license
Use official FIFA logos or branding unless you are an official partner or rights holder
Create lockups with the Host City logo or the official FIFA logo
Imply an official partnership or sponsorship with FIFA or the Host Committee
Note: Single-branded sports retail, breweries, restaurants & airports may not use “FIFA World Cup 26™” — check FIFA’s guidance directly
Feature your event in a dedicated World Cup section of the Hollywood Happenings event calendar on hollywoodpartnership.com
Amplify your event through our social media channels, email newsletters, and digital marketing
Share your events with media outlets as part of our active PR outreach highlighting what’s happening across Hollywood
Promote your business through hollywoodpartnership.com to visitors and locals planning their World Cup experience
We are actively preparing media outreach and promotional campaigns highlighting what’s happening across Hollywood for the FIFA World Cup 26™. To be included, submit your event by May 1, 2026.
Submit through our Hollywood Happenings event form — approved events appear on the main calendar and will be featured in our dedicated FIFA World Cup section as it builds out.
info@hollywoodpartnership.comThe FIFA World Cup 26™ will bring thousands of visitors to Hollywood looking for places to stay. If your hotel is offering World Cup packages, watch parties, or special rates during the tournament, we want to help promote them — through our event calendar, media outreach, and marketing channels.
Share Your World Cup Offers
Send us your World Cup packages, promotions, or events and we’ll feature them here and across our marketing channels as the tournament approaches.
Email Us Your SpecialsLos Angeles is hosting eight matches — including the U.S. Men’s National Team opener. Plan your activations around these key dates.
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
Full schedule including all 104 matches across the U.S., Canada & Mexico.
Let’s make it
a moment.
This is a global opportunity for Hollywood to show up in a big way. We’re excited to help spotlight what businesses across the district are planning during the FIFA World Cup 26™.
info@hollywoodpartnership.com