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The Hollywood Partnership
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A Neighborhood Reinvestment Program

Long-term reinvestment in Hollywood's public realm, hospitality economy, and future.

A Message from The Hollywood Partnership

Welcome to Scene Change.

Welcome, and thank you for taking the time to learn more about Hollywood Scene Change: A Neighborhood Reinvestment Program (NRP).

Since 1996, The Hollywood Partnership (THP), formerly known as the Hollywood Property Owners Alliance, has worked alongside property owners to steward Hollywood’s Property-Based Business Improvement District (PBID). Over nearly three decades, the district boundaries, services, funding model, and even our name have evolved to reflect the changing needs of Hollywood. Today, the current PBID is entering the final years of its ten-year authorization, creating an opportunity to once again strengthen how the district is structured, funded, and managed for the future.

Whether you’ve been involved in this process from the beginning or are learning about it for the first time, this website is designed to explain the proposal, answer your questions, and provide the information you need to thoughtfully consider the future of Hollywood’s business improvement districts.

Where We Are Today

THP’s Board of Directors has now approved the draft Management District Plans (MDPs) for Hollywood Scene Change, comprised of two complementary initiatives: the early renewal of the Hollywood Entertainment District Property-Based Business Improvement District (PBID) and the creation of a new hotel-only Hollywood Tourism Improvement District (HTID). Together, these two initiatives create a coordinated investment strategy to strengthen Hollywood’s public realm, visitor experience, destination marketing, economic vitality, and long-term competitiveness.

To keep the renewal process on track for implementation before the 2028 Olympic and Paralympic Games, the draft MDPs will now be submitted to the City of Los Angeles for preliminary review. During this phase, the City will confirm that the proposed district boundaries, assessment methodology, service plans, and other required elements satisfy all legal and administrative requirements before the formal renewal process continues.

How We Got Here

Throughout the planning process, the proposal has continued to evolve based on stakeholder feedback, legal guidance, and financial analysis.

Most notably, the proposed HTID has been narrowed to hotels only. Retail stores, restaurants, and theaters are no longer included. This change reflects both the consistent feedback we heard throughout the process and legal considerations. The hotel-only HTID will focus on destination marketing, visitor services, and hospitality programs that strengthen Hollywood’s position as a global entertainment destination.

The proposed PBID assessment methodology has also evolved. The new structure is designed to more accurately align assessments with the services properties receive by considering both their location within the district and the size of the land and building. The methodology has been developed using California PBID best practices, industry benchmarking, and lessons learned from successful business improvement districts throughout the state to create a more equitable, transparent, and sustainable funding model for Hollywood.

Why This Proposal Looks Different

We recognize that every district renewal brings change. It introduces a new operating model, new service priorities, and, for many property owners, a different level of investment than exists today. That deserves thoughtful consideration.

The purpose of this proposal is not simply to renew the current PBID, but to ensure Hollywood has the tools needed to remain competitive over the next decade. While clean and safe services will continue to represent the district’s largest investment and remain its highest priority, the proposed operating model also provides the resources to advance economic vitality, destination marketing, business attraction, advocacy, placemaking, and the overall visitor experience — the broader place management functions that successful business districts rely on today.

The reality is that the Hollywood of 2018 will not be the Hollywood of 2028. Over the past decade, the operating environment for business districts has fundamentally changed. Across the country, districts like ours have been forced to adapt to the rise of e-commerce and on-demand services, the COVID-19 pandemic, hybrid work, economic volatility, housing affordability and homelessness, and the emergence of artificial intelligence. Here in Hollywood, those broader forces have been compounded by shifts in entertainment production and media consumption, along with the City of Los Angeles’ ongoing fiscal challenges.

Despite the challenges of the past decade, Hollywood remains one of the world’s most recognized destinations. Millions of people continue to visit every year because there is simply no place else like it. That recognition is an extraordinary advantage — but it isn’t a guarantee. Great places remain great because the people who invest in them remain committed to helping them adapt, grow, and thrive.

As your place management organization, our responsibility is to help guide those investments. That means bringing together industry expertise, proven best practices, thoughtful planning, and the priorities you’ve shared with us to develop a strategy we believe will have the greatest long-term impact on Hollywood. Every recommendation in this proposal reflects our commitment to helping Hollywood evolve in a way that strengthens our properties, supports our businesses, enhances the experience of our residents and visitors, and ensures the district remains competitive for decades to come.

What Happens Next

Following the City’s preliminary review, we’ll continue district-wide outreach and one-on-one stakeholder meetings throughout the fall.

In early 2027, we anticipate beginning the petition process for both the PBID renewal and the hotel-only HTID.

If the HTID receives sufficient support through the petition process, it may proceed toward implementation in accordance with state law. The PBID renewal will continue through California’s required ballot process in spring 2027.

Following the petition and ballot phases, the Los Angeles City Council will hold a public hearing, certify the results, and consider the formal establishment of both districts.

If approved, the renewed PBID and new hotel-only HTID will begin operations on January 1, 2028.

Let’s Continue the Conversation

Once you’ve had an opportunity to review the proposal, we’d welcome the chance to connect with you personally.

We invite you to schedule a one-on-one conversation using the link provided on this website. These meetings are an opportunity to answer your questions, discuss your concerns, hear your feedback, and review what the proposed plans mean for your property or properties.

We look forward to continuing the conversation with you.

Kathleen Rawson
President & CEO
Jeffrey Moghavem
Board Chair
The Neighborhood Reinvestment Program

What Is Scene Change?

Hollywood’s current Property-Based Business Improvement District (PBID) authorization, established in 2018, is scheduled to expire in 2028. Rather than waiting until the end of the current term, THP and the Hollywood Partnership Community Trust (HPCT) are pursuing an early renewal to ensure Hollywood is prepared well in advance of the 2028 Olympic and Paralympic Games. This proactive effort creates an opportunity to rethink—not simply renew—how Hollywood invests in its future.

Scene Change is THP’s proposed Neighborhood Reinvestment Program (NRP) and long-term investment strategy for renewing and modernizing the district. Designed to strengthen Hollywood over the next decade, it provides a roadmap for enhancing district services, improving public spaces, supporting economic development, and ensuring Hollywood remains one of the world’s most recognized destinations.

The Case for Reinvestment

From Maintenance to Momentum.

For decades, Hollywood’s PBID has focused primarily on keeping the district clean, safe, and operating. Those Environmental Services remain essential and will continue to serve as the foundation of the district. But today’s Hollywood requires more than maintenance alone.

Scene Change represents Hollywood’s most significant neighborhood reinvestment in decades. It brings Hollywood’s investment strategy in line with today’s leading place management organizations by expanding the district’s focus beyond Environmental Services and introducing a broader investment in Vibrancy Services to strengthen public spaces, support economic development, enhance the visitor experience, and reinforce Hollywood as a place people choose to live, work, invest, shop, dine, and be entertained. In an increasingly competitive world, Hollywood can’t rely on its name alone—we must invest in creating an experience that lives up to it.

Gap One · Municipal Services

Hollywood Is Falling Behind Its Peers

Hollywood serves millions of residents, employees, and visitors every year while operating with fewer baseline municipal resources than many neighboring communities.

$2,945
Los AngelesAnnual general fund spending, per resident
$4,568
West HollywoodAnnual general fund spending, per resident
$5,826
Santa MonicaAnnual general fund spending, per resident
$9,266
Beverly HillsAnnual general fund spending, per resident
Los Angeles invests 48% less per resident, per year, than neighboring cities
Gap Two · Peer Districts

The District Must Catch Up While Preparing for the Future

Even after accounting for municipal services, Hollywood's PBID invests significantly less per person than comparable entertainment and downtown districts. As visitor volumes grow and expectations rise, matching the level of investment found in peer destinations becomes increasingly important to Hollywood's competitiveness.

34.5M
Annual VisitorsVisitors, residents, workers and daily users across 0.63 square miles
$0.36
Hollywood Investment Per Person, Per YearWhat the district currently invests each year for every person it serves
$0.82
Peer Average Per Person, Per YearAnnual average across eight benchmark entertainment and downtown districts
Hollywood invests 56% less per person, per year, than its peers

All spending figures are annual and reflect 2025 data. Visitor and daily-user counts are sourced from Placer.ai. Municipal comparisons use each city's published general fund budget.

Why This Matters

Every Property Shares a Front Yard.

A property’s value is shaped by far more than what happens within its property lines. Every sidewalk, street, public space, neighboring business, and visitor experience contributes to how people perceive—and ultimately value—real estate in Hollywood.

Strengthening Hollywood strengthens every property within it. A vibrant public realm attracts customers, tenants, employers, visitors, and new businesses while helping protect and enhance long-term property values. While the City plays an important role, many of the improvements that define successful destinations only happen when local property owners come together around a shared vision for their community. If we want Hollywood to become a stronger place to live, work, invest, shop, dine, and be entertained, we must help create that future together.

The strongest real estate investments don’t stop at the property line.

Two Funding Districts

How the Program Works.

Scene Change is built around two complementary funding districts that work together to strengthen Hollywood. Each serves a distinct purpose, creating a coordinated approach to supporting both district-wide improvements and Hollywood's visitor economy.

The Property-Based Layer

Hollywood Entertainment District PBID

The core system. It funds safety, cleaning, beautification, economic development, and public realm improvements across the district. Property owners are assessed based on the zone their property sits in and the square footage of their land and building.

Term10 Years2028–2037
Annual Budget$16.8M
Who PaysAssessedProperties
The Hotel-Only Layer

Hollywood Tourism Improvement District HTID

A visitor-focused layer, limited to hotels. It funds destination marketing, hospitality programs, visitor services, and the tools that support Hollywood's role as a global entertainment destination. Retail, restaurants, and theaters are not included.

Initial Term5 Years2027–2032
Annual Budget$2.7M
Who PaysHotel & LodgingGuests
Why Now, and Why Two

Why There Are Two Districts.

Hollywood is supported by more than one economy. It is both a thriving neighborhood and one of the world’s most visited destinations. Scene Change uses two complementary funding districts because each serves a distinct purpose—creating a smarter, more sustainable investment strategy that allows property owners and visitors to support the services that benefit them while working together toward one shared vision for Hollywood.

A Renewal Is a Rare Opening.

A comprehensive renewal only happens once every decade, making it a rare opportunity to rethink not just district boundaries, but how Hollywood invests in its future. Rather than simply extending the existing structure, Scene Change uses this moment to modernize the funding model, align services with today’s needs, and create a stronger foundation for the decade ahead.

34.5 Million Visitors Should Help Carry the Cost.

Hollywood welcomes more than 34.5 million visitors each year, yet many of the services that support those visitors have historically been funded almost entirely by local property owners. The HTID allows visitors to contribute to the destination they come to experience, helping support hospitality, marketing, and visitor-focused services that strengthen Hollywood for everyone.

What Changes for You

A New Assessment Model for Greater Impact

The proposed assessment model aligns investment with service need, creating greater impact while ensuring resources are directed where they are needed most.

Zoning In On How Districts Are Built Today.

For decades, the district relied heavily on street frontage as part of its assessment formula. While that approach worked well when the district was first established, it no longer reflects how services are delivered across a modern place management district.

Today, Clean & Safe services are planned and deployed by geographic service zones based on activity, demand, and operational needs—not by the length of a property’s street frontage. A zone-based methodology creates a clearer connection between assessments and the services properties receive.

Street frontage still has an important role. By reserving it for specialized overlay programs, Hollywood gains a flexible tool for introducing future services and targeted improvements without redesigning the entire assessment methodology.

Service Follows Need. Cost Follows Service.

Not every part of Hollywood has the same service needs. Areas identified through data analysis as having the highest pedestrian activity, visitor demand, and concentration of businesses require a greater level of investment to remain vibrant, clean, safe, and economically competitive.

Our new zone structure reflects this reality. Properties are grouped into geographic zones with similar service needs. Areas that require a higher level of service have a higher assessment rate, while areas with lower service needs have a lower assessment rate. As a result, compared to today’s assessments, some properties will see an overall assessment increase, while others may see a decrease. In every case, the assessment is designed to ensure that what a property contributes is aligned with the level of service it receives.

Higher assessment rate=higher level of service

Lower assessment rate=lower level of service

The Best Way to Understand This Is a Conversation

Book a Conversation with THP.

We're scheduling one-on-one conversations with property owners and hotel operators throughout August and September. Bring your questions, your concerns, and your address.

Book a Conversation
District & Overlay Maps

District & Overlay Maps

Five maps show the proposed district boundaries, the three benefit zones, and each overlay zone. Zoom in to find your block and see which zone it falls within.

Looking for a specific property?

These maps show the proposed district boundaries, benefit zones, and overlays at the block level. For a definitive answer about your property’s benefit zone, overlay assessments, and estimated assessment, book a conversation with our team.

Assessment Overview

How Your Assessment Is Calculated.

California law requires assessments to be proportional to the special benefit each property receives. Your annual assessment is calculated using two things: the rates assigned to your benefit zone and the size of your property.

Benefit Zone Rates

ZoneFoot Traffic & Service IntensityLand RateBuilding RateCondo Flat Rate
1Zone 1 Highest — Walk of Fame frontageHighest pedestrian traffic, highest service level. $0.87 / sf$0.36 / sf$600 / unit
2Zone 2 High — HED coreSecond-highest pedestrian traffic. Core of the district without Walk of Fame frontage. $0.58 / sf$0.24 / sf$400 / unit
3Zone 3 Moderate — Periphery & gatewaysThird-highest pedestrian traffic. Periphery of HED or near its gateways. $0.29 / sf$0.12 / sf$200 / unit

Overlay Assessments

OverlayWhat It Applies ToRate
Seasonal Services Street frontage on Highland Ave. or Franklin Ave., north of Hollywood Blvd. Increased service during Hollywood Bowl season. $75 / linear ft
EaCa Alley Rear frontage on East Cahuenga Alley Enhanced waste management and custodial services. $50 / linear ft
Vacancy Mitigation Vacant frontage within the visitor-serving core Charged only while frontage is vacant, re-certified each year. Begins Year 2 (2029). $200 / linear ft

Year 1 (2028) rates. Rates increase annually by CPI (Los Angeles–Long Beach–Anaheim MSA), each year. Properties that are 100% affordable housing receive a 40% discount from the calculated total.

Putting It All Together

Input One
Benefit Zone Land Rate
Input Two
Lot Sq. Ft.
Input Three
Benefit Zone Building Rate
Input Four
Building Sq. Ft.
+
Input Five
Overlay Assessments (if applicable)
=
Result
Annual Assessment
  • Your benefit zone determines the assessment rates applied to your property.
  • Your land area and building area determine the quantity used in the calculation.
  • Multiply the applicable rates by your property’s square footage, add any applicable overlay assessments, and you have your annual assessment.
  • Residential condominiums are assessed differently and pay a flat per-unit rate rather than a square-foot calculation.
  • Properties consisting of multiple parcels must combine the land area and building area for all included parcels when calculating a total assessment.
Reading Your Assessment

Why Your Assessment Rate Looks Different

Two changes affect your proposed assessment. First, Scene Change introduces a new assessment methodology that better aligns assessments with how services are delivered today. Second, it increases the overall investment in district services to provide the level of care, maintenance, and vibrancy Hollywood needs over the next decade.

Change One

Service Need Determines the Assessment Rate

The previous district relied primarily on street frontage — how much street a property touched. Scene Change groups properties into geographic service zones instead, reflecting how services are actually delivered today.

Frontage never described how crews work. We don’t provide different levels of service to different sides of the same property simply because it fronts multiple streets. Clean & Safe crews are deployed across contiguous areas based on activity and demand, not along property edges.

The result: a clearer alignment between what a property is assessed and the service that property actually receives.

Change Two

Greater Investment Creates Greater Impact

The proposed program represents a larger investment than the current district. Environmental Services remain the foundation — the cleaning, safety, and maintenance work that keeps Hollywood functioning every day.

On top of that foundation, Scene Change expands investment in beautification, placemaking, economic development, destination marketing, visitor services, and other Vibrancy Services.

The result: the higher level of service set out in the Proposed Service Plan — an investment in Hollywood, not simply a larger budget.

Overlay Zones

When a Block Needs Something Extra.

Most properties sit in a single benefit zone and nothing more. Overlay zones apply only where a specific, localized condition requires an additional service — Bowl season traffic, a shared alley, a run of ground-floor vacancy. They are exceptions, not a second layer over the district.

SSOZ

Seasonal Services Overlay

Properties north of Hollywood Blvd. fronting Highland Ave. or Franklin Ave. Receives increased service on a seasonal basis to mitigate Hollywood Bowl traffic.

$75 per linear ft. of street frontage
EAOZ

EaCa Alley Overlay

Properties along Cahuenga Blvd., Hollywood Blvd., and Cosmo St. with rear frontage on East Cahuenga Alley. Enhanced waste management and custodial services.

$50 per linear ft. of alley frontage
VMOZ

Vacancy Mitigation Overlay

Properties in the visitor-serving core (La Brea to Gower, Hollywood to Sunset). Targeted services on vacant frontage. VMOZ assessments begin Year 2 (2029).

$200 per linear ft. of vacant frontage
The Expansion Area

Why the Proposed District Is Expanding.

734 parcels are proposed for inclusion in the expanded district. The proposed district boundaries reflect how Hollywood functions today — not the lines drawn more than a decade ago. Toggle “Expansion Area” on the map above to view the proposed additions.

Building a More Complete District.

Major gateways into Hollywood — Highland Avenue at Sunset Boulevard, Highland Avenue at the U.S. 101 Freeway, and La Brea Avenue at Sunset Boulevard — currently receive no district services, despite serving as some of Hollywood’s primary arrival points.

Many properties outside the current district have asked to be included so they can participate in and benefit from district services. The proposed expansion creates boundaries that better reflect where the Hollywood Entertainment District begins and ends.

Most visitors, employees, and residents do not know where the current district begins or ends. They experience Hollywood as one destination, and first impressions formed at the gateways influence how people perceive the entire neighborhood.

New to the District?

Just found out your property is included?

We’ve built a primer for owners in the expansion area — who we are, what we do, plain-language definitions, and where to start.

Rates Are One Half of the Answer — Let's Confirm Yours

Walk Through Your Parcel with THP.

Square footage on record isn't always current, and portfolio owners often need aggregate numbers. Bring your address and we'll go through it together.

Book a Conversation
The Proposed Service Plan

What This Investment Would Actually Change.

This page answers one question: What does this investment actually buy?

Scene Change isn’t just a list of services — it’s a different level of investment in Hollywood. This page shows how proposed services are prioritized across the district, what that looks like on the street, and the commitments property owners can hold the organization accountable for.

These examples are illustrative. The complete matrix further down remains the authoritative list of every proposed service and its assigned Service Priority in each zone.

How the Plan Is Organized

Environmental Services and Vibrancy Services.

Every service in the plan sits in one of two categories, across five goal areas. Environmental Services keep Hollywood functioning day to day. Vibrancy Services build on that foundation to make Hollywood somewhere people choose to be.

The Foundation

Environmental Services

The district’s short-term needs for safety and cleanliness, driven by high levels of visitor, resident, and employee activity — plus the ongoing upkeep that sustains improvements once they are made.

  • Goal 1 · Safety, Cleaning & Operations
Built On Top

Vibrancy Services

The district’s long-term needs — an improved experience for visitors, residents and employees through placemaking, events, economic development, business support, tourism programs, policy, planning and advocacy.

  • Goal 2 · Placemaking & Events
  • Goal 3 · Economic Development & Business Support
  • Goal 4 · Tourism & Visitor Experience
  • Goal 5 · Policy, Planning & Advocacy
How Zones Translate to Service

Understanding Service Priorities.

Service Priority doesn’t determine whether a service matters — it determines how often it happens, how quickly crews respond, and where resources are allocated first.

High

Resources go here first.

  • Resource-allocated first within its service category
  • Greater frequency and level of service than lower-priority zones
  • Staff work high-priority zones before others
  • Delivery is more proactive than reactive where practicable
Medium

After high, before low.

  • Resource-allocated after high, before low
  • Frequency and level of service between high and low zones
  • Staff work medium after high, before low
  • A combination of proactive delivery and reactive response
Low

Worked after the others.

  • Resource-allocated after higher-priority services
  • Lesser frequency and level of service than higher-priority zones
  • Staff work low-priority zones after all others
  • More reactive than proactive — driven by complaints and stakeholder-identified needs

These levels are proposed, and they are new. The current district has no zone-based priority system — today's assessments are based on street frontage, and no service is assigned a priority tier. Nothing on this page describes a reduction from an existing level, because no existing level has ever been set.

What It Looks Like on the Street

How Additional Investment Improves Service.

Nine services, each shown the way it would actually appear on your block. Open any row to read what we do today, what this investment allows, and why it benefits property owners.

The zone levels on each card are proposed. The current district has no zone-based priority system, so there is no existing level to compare them against.

Photo — public bin
on Hollywood Blvd
Safety, Cleaning & Operations

Trash Collection

More pickups per bin, on the streets that need it most.

Hollywood's public bins fill at rates that require frequent servicing to keep pace with actual foot traffic — not the schedule of a typical commercial corridor.

Service Plan Reference: Trash Collection & Litter Removal
Proposed service level by zone
Zone 1
High
Zone 2
High
Zone 3
High
Photo — power washing
the Walk of Fame
Safety, Cleaning & Operations

Pressure Washing

The Walk of Fame gets power washed twice a week today.

The most photographed sidewalk in the world absorbs foot traffic from millions of visitors. Terrazzo accumulates spills, oils, and residue quickly. Adjacent blocks currently get washed once a month.

Service Plan Reference: Pressure Washing & Street Sweeping
Proposed service level by zone
Zone 1
High
Zone 2
Medium
Zone 3
Low
Photo — graffiti removal
team at work
Safety, Cleaning & Operations

Graffiti Removal

Proactive removal, not 311-driven response.

Graffiti response times matter more in a district being photographed constantly. Our teams remove roughly 75 graffiti instances daily — proactively, not in response to individual reports.

Service Plan Reference: Graffiti, Sticker & Flyer Removal
Proposed service level by zone
Zone 1
High
Zone 2
High
Zone 3
High
Photo — safety ambassador
or Community Dispatch Center
Safety, Cleaning & Operations

Dispatch & Ambassadors

Our 24/7 Dispatch Center lets LAPD focus on real emergencies.

Hollywood's 24/7 Community Dispatch Center and safety ambassador team handle non-emergency situations across the district — lockouts, quality-of-life calls, wayfinding, de-escalation. That keeps LAPD officers free to respond to actual emergencies faster.

Service Plan Reference: Coordinated Dispatch & Security Communications
Proposed service level by zone
Zone 1
Medium
Zone 2
Medium
Zone 3
Medium
Foot, bicycle and vehicle safety patrols are proposed at High in all three zones.
Photo — hospitality ambassador
with visitor on the Boulevard
Tourism & Visitor Experience

Hospitality

In 2025 we had to cut our dedicated hospitality team to sustain cleaning and safety.

That's the trade-off Hollywood has been making. Renewal restores the hospitality function and builds it out — the team that helps visitors find their way, that welcomes people to the district, that turns a first-time visitor into a return visitor.

Service Plan Reference: Visitor Assistance, Hospitality & Concierge Services
Proposed service level by zone
Zone 1
High
Zone 2
Medium
Zone 3
Not Provided
Wayfinding signage, information kiosks and visitor centers are proposed in all three zones.
Illustration of a Hollywood street with mature trees, landscaped planters, period light poles and pedestrians passing well-kept storefronts
Safety, Cleaning & Operations

Landscaping

Hollywood is a tree desert. The Boulevard needs a real landscaping plan.

Today we plant smaller trees when they become available — with no dedicated crew, no consistent management, no plan. What Hollywood needs is a landscaping strategy and a team to do the ongoing work that keeps a globally recognized destination looking like one.

Service Plan Reference: Tree & Landscaping Management & Weed Abatement
Proposed service level by zone
Zone 1
High
Zone 2
Medium
Zone 3
Low
Photo — vacant Boulevard
storefront with papered windows
Economic Development & Business Support

Vacancy Mitigation

Hollywood has not benefitted from a dedicated economic development function in many years.

No staff whose entire job is to fill empty storefronts and bring the right businesses to the right blocks. Vacancy mitigation is a discipline — and one Hollywood has never funded.

Service Plan Reference: Business Recruitment & Incubation
Proposed service level by zone
Zone 1
High
Zone 2
Medium
Zone 3
Low
Illustration of a closed-street farmers market on Hollywood Boulevard with food vendors, string lights and pedestrians
Placemaking & Events

Activation & Marketing

A weekly farmers market is a start. Hollywood needs more.

Hollywood runs a weekly farmers market — proof that activation works here when it happens. What's missing is a real events program: signature annual events, concert series, coordinated artisan markets, and Hollywood-themed programming on the scale this district deserves.

Service Plan Reference: Community Events & Programming
Proposed service level by zone
Zone 1
High
Zone 2
Medium
Zone 3
Low
Photo — Highland Avenue
during a Hollywood Bowl evening
District Boundaries

Gateway & District Expansion

Highland Avenue welcomes crowds to the Hollywood Bowl. It gets no PBID services today.

Highland and other gateway streets sit outside current district boundaries. But visitors don't see boundaries — they see Hollywood. Streets that welcome people in should look and feel like the destination they're arriving at.

Expansion is not a service line. It extends every service above to corridors that receive none today.
1 of 9
Early Commitments

What We Are Committing To.

Service Priorities describe how resources are allocated. These are the specific minimums attached to them — figures property owners can hold the organization accountable for, from the first year of the district.

Goal One · Safety, Cleaning & Operations
+50%
Safety AmbassadorsMinimum increase — 784 hrs/week today to 1,176+ hrs/week
4×
Pressure WashingWeekly in Zone 1 · Zone 2 twice monthly · Zone 3 hotspot, as needed
Yearly
Tree TrimmingIn Zone 1 · Zone 2 every 3 years · Zone 3 every 5 years
Goal Two · Placemaking & Events
$300K
LandscapingZone 1 $200K · Zone 2 $50K · Zone 3 $50K
$150K
Public ArtZone 1 $100K · Zone 2 $50K
$300K
Community EventsMinimum, districtwide
Goal Three · Economic Development & Business Support
$250K
Business Support & RetentionMinimum, districtwide
$250K
Business Recruitment & IncubationMinimum, districtwide
Goal Four · Tourism & Visitor Experience
112+
Hospitality AmbassadorsHours per week — program restoration from 0 hrs/week today
16 hrs
Visitor CenterPer day, seven days a week, at Hollywood & Vine
$250K
Wayfinding SignageMinimum — districtwide refresh
Goal Five · Policy, Planning & Advocacy
$250K
Streetscape & Open SpaceMinimum — districtwide development plan
10
Stakeholder RoundtablesRoundtables, held twice annually

These minimums are written into the Management District Plan. The Owners’ Association board — made up of the property owners paying the assessment — is responsible for delivering them and for reporting annually on whether it did.

The Full Service Plan

The Complete Proposed Service Matrix.

The examples above illustrate how Service Priorities translate into day-to-day operations. The complete matrix includes every proposed service organized by goal area and benefit zone.

For each service, the matrix shows the Service Priority assigned in Zone 1, Zone 2 and Zone 3.

Download the Draft Management District Plan → Back to the Examples ↑
THP’s Current Services

Measuring Today's Impact.

Scene Change is a proposal about the future, but it builds on work that is measurable right now. These dashboards track what The Hollywood Partnership delivers today across our four strategic goals, updated throughout the year.

Scene Change proposes a larger investment. The fairest way to judge that proposal is by what the current district has already delivered — new infrastructure, new programs, and in several cases funding secured from outside the assessment entirely.

Delivered Under the Current District

Major Projects

Completed between 2022 and 2026.

Live Performance Data

THP By The Numbers

Place Management

Ambassador hours, Community Dispatch Center activity, service requests, and the camera network.

View Dashboard →

Place Enhancement

Tree canopy, trash tonnage, median maintenance, star polishing, and light pole programs.

View Dashboard →

Stakeholder Engagement

Social media reach, website traffic, email campaigns, press coverage, and signature events.

View Dashboard →

Advocacy & Economic Development

Market data, development pipeline, leasing activity, and major projects across the district.

View Dashboard →

Scene Change builds on programs that are already delivering measurable results today. Every year, the Hollywood Partnership reports its performance to the City of Los Angeles and to property owners. The proposed district expands those services — it doesn’t start from scratch.

[Dashboard URLs to be supplied — each card is wired and ready for a live link.]

Talk Through Your Zone, Your Services, and Your Assessment

Book a Conversation with THP.

Bring your questions, your concerns, and your address. We'll walk through your zone, what services would be delivered to your property, and what your assessment would look like.

Book a Conversation
Year One Allocation

Where the Money Goes.

Assessment revenue can only be spent on the services set out in the Management District Plan, and only inside the district boundary. Year One divides as follows.

Hollywood Entertainment District PBID
Environmental Services
66%
$10,670,650
Safety, cleaning and operations — the foundation
Vibrancy Services
26%
$4,203,590
Placemaking, economic development, tourism, advocacy
Administration & Collections
8%
$1,293,412
County collection costs and district administration
Hollywood Tourism Improvement District (HTID)
Tourism & Visitor Services
90%
$2,430,000
Destination marketing and the visitor experience
Administration
10%
$270,000
District administration
Overlay Zones
Direct to Overlay Service
94%
$549,708
Seasonal Services and EaCa Alley, spent inside those overlays
Administration
6%
$35,088
District administration

Percentages are of each district’s own Year One revenue. The PBID benefit zones total $16,167,652, the overlay zones $584,796, and the hotel-funded HTID $2,700,000. All three are shown in full below.

The Numbers

The Year One Budget.

Year One of the district term is 2028. Every dollar collected is shown against the zone it came from and the category it is spent on.

Revenues

Where Year One funding comes from.

SourceProperty assessmentsBusiness assessmentsTotal
Zone 1$6,716,234—$6,716,234
Zone 2$4,948,015—$4,948,015
Zone 3$4,503,403—$4,503,403
Seasonal Services (SSOZ)$523,296—$523,296
EaCa Alley (EAOZ)$61,500—$61,500
Vacancy Mitigation (VMOZ)———
Hollywood Tourism Improvement District (HTID)—$2,700,000$2,700,000
Total$16,752,447$2,700,000$19,452,447

Hotel-funded HTID business assessments: $2,700,000, budgeted separately. VMOZ assessments begin in Year Two (2029).

Allocation

How those revenues are distributed across service categories.

SourceEnvironmentalVibrancyOverlay servicesAdministrationTotal
Zone 1$4,432,714$1,746,221—$537,299$6,716,234
Zone 2$3,265,690$1,286,484—$395,841$4,948,015
Zone 3$2,972,246$1,170,885—$360,272$4,503,403
Seasonal Services (SSOZ)——$491,898$31,398$523,296
EaCa Alley (EAOZ)——$57,810$3,690$61,500
Hollywood Tourism Improvement District (HTID)—$2,430,000—$270,000$2,700,000
Total$10,670,650$6,633,589$549,708$1,598,500$19,452,447
$16,752,447

PBID Total

Benefit zones plus overlay zones. Paid by property owners.

$2,700,000

HTID Total

Funded by a small fee on hotel stays. Not paid by property owners.

$19,452,447

Combined

Total Year One investment in the Hollywood Entertainment District.

Limits and Flexibility

How the Budget Can Change.

A ten-year district needs room to respond to conditions nobody can predict in 2026. The plan sets out exactly how much room, and who decides.

Annual Rate Increases

Capped, and Tiered by Year.

Rates rise each year by a minimum automatic increase tied to the Los Angeles MSA Consumer Price Index, measured over the twelve months ending March 31.

Above that minimum, the Owners’ Association board may apply a discretionary increase — but only within a hard ceiling.

Years 2–3→CPI minimum, up to 4% maximum

Years 4–10→CPI minimum, up to 7% maximum

Budget Category Shifts

Ten Percent, and No More.

Each year the board approves a detailed budget against the district’s current needs. It may move funding between service categories — but by no more than 10% of a category’s Year One allocation, annually.

That is enough to respond to a bad year for graffiti or a surge in visitor volume. It is not enough to quietly turn a cleaning budget into something else.

The constraint: revenue can only be spent on services named in the Management District Plan, and only inside the district boundary.

Who Decides

How the PBID and HTID Will Be Governed

Districts managing nearly $20 million annually should clearly explain who controls the funds, what constrains spending, and what happens if they underperform.

An Owners’ Association Board Controls the Budget.

The board of the Owners’ Association reviews district budgets and policies annually, within the limits of the Management District Plan, and oversees day-to-day implementation of services. It is made up of the people paying the assessment.

10 years

The District Expires.

The renewed HED PBID runs from January 1, 2028 through December 31, 2037. At the end of the term it dissolves unless property owners affirmatively renew it. Underperformance has a defined consequence, and it is the end of the program.

Reporting Is Filed With the City.

Annual and quarterly reports, financial statements, and newsletters are filed with the City of Los Angeles. Every board and committee meeting is publicly noticed under California’s Brown Act, with agendas and materials posted in advance.

±10%

Spending Is Constrained by the Plan.

Revenue can only be spent on the services and in the proportions set out in the Management District Plan, and only inside the district boundary. The board may shift any service category by no more than 10% from its Year 1 allocation. Rate increases are capped at 7% per year.

How We Got Here — and Where We're Going

From Exploration to Action.

A transparent look at how research, feedback, and planning have shaped the current proposal — and what comes next.

The two districts follow different legal paths. The PBID requires both a petition and a formal weighted ballot under California law. The hotel-only HTID proceeds on the petition alone. Milestones below are tagged accordingly.

Completed
Current Phase
Upcoming

How We Got Here

Research, stakeholder feedback, Board workshops, and draft plan development shaped the proposal that is now moving into the formal approval process.

◆ You Are Here
Preparing the draft PBID and HTID Management District Plans for submission to the City.
August 15, 2026
Draft PBID and HTID Package Submitted to the City of Los Angeles PBID Next

The draft PBID package is submitted to the City of Los Angeles for preliminary legislative and legal review. The City confirms that boundaries, assessment methodology, and service plans satisfy all legal and administrative requirements.

August – October 2026
District-Wide Outreach & One-on-One Meetings Upcoming

Our community outreach and feedback window. Once the draft is submitted to the City, individual property zones and the core assessment methodology cannot be altered — but your feedback will directly shape how we prioritize services in our Strategic Plan.

August – September 2026
Independent Economic Impact Study Upcoming

An independent economic analysis will evaluate the projected impacts of the proposed investment and help inform stakeholder outreach. Findings will be published to Project Resources when complete.

October 2026
Board Approval of Draft HTID Management District Plan HTID Upcoming

The Board approves the draft plan for the hotel-only Hollywood Tourism Improvement District.

December 2026
Board Approval of Final NRP Package & Authorization to Circulate Petitions Upcoming

The Board approves the final Neighborhood Reinvestment Program package — reflecting community feedback gathered through outreach, small-group briefings, and one-on-one meetings — and authorizes the circulation of petitions.

Early 2027
Petition Process Begins for Both Districts PBID HTID Upcoming

Property owners and hotel operators are asked to sign on in support of the proposed districts. If the HTID receives sufficient support through the petition process, it may proceed toward implementation in accordance with state law — no ballot is required for the HTID.

Spring 2027
PBID Ballot Process PBID Upcoming

The PBID renewal continues through California's required weighted ballot process, in which each property owner's vote is weighted by their proposed assessment.

2027
City Council Public Hearing & Certification PBID HTID Upcoming

Following the petition and ballot phases, the Los Angeles City Council holds a public hearing, certifies the results, and considers the formal establishment of both districts.

July 1, 2027
HTID Assessments Become Effective HTID Upcoming

Hotel assessment collections begin, creating the funding runway needed to prepare for new district operations in 2028.

Q4 2027
Operating Budget Approved Upcoming

Governance and implementation details are finalized, including approval of the operating budget for the first year of services.

January 1, 2028
District Operations Begin PBID HTID Upcoming

If approved, the renewed PBID and new hotel-only HTID begin operations — fully operational before the 2028 Olympic and Paralympic Games.

Where Does Your Property Fit In?

Talk to Us About What This Means for You.

The best way to understand the timeline is to walk through it with our team — especially the moments that matter to your specific property.

Book a Conversation
A Living Library

Documents, Data & Answers.

As Scene Change moves forward through stakeholder outreach, technical reports, and public hearings, new documents will be added here. Check back for the latest.

Project Library

Last updated: July 30, 2026. This is a living library — new documents, reports, and resources will be added throughout the public review process.

StatusDocumentAccess
Available Now Frequently Asked QuestionsAnswers to common questions about Scene Change, the PBID, the HTID, and what the program means for different stakeholders. See FAQs Below
Coming Soon Independent Economic Impact StudyAn independent economic analysis evaluating the projected impacts of the proposed investment. Underway August–September 2026; findings will be published here and will help inform stakeholder outreach. Not Yet Available
Coming Soon Engineer's ReportTechnical report supporting the PBID assessment methodology and zone structure. In development. Not Yet Available
Available Now Draft PBID Management District PlanFull plan for district management, service delivery, and governance. Approved by the Board on July 30, 2026 and being prepared for City submission. Read the Draft Plan
Available Now Draft HTID Management District PlanHotel-only district plan. Expected to go to the Board in October 2026. Read the Draft Plan
Frequently Asked Questions

Answers to the Most Common Questions.

Why aren't we simply renewing the district as it exists today, and why are we changing from street-frontage to area-based zones?

There is a broad consensus among local property owners that the current conditions of our neighborhood (cleanliness, safety, economics, and the overall visitor experience) are subpar. Simply continuing with "business as usual" under the old structure would actually result in reduced or cut services over the next ten years, which our Board and stakeholders strongly oppose. Every ten years, we have a legal opportunity to re-evaluate how we assess properties to make the system more equitable, transparent, and aligned with modern needs.

The previous model measured how much street a property touched, but frontage is not an accurate representation of how we actually deploy safety and cleaning services.

First, we do not provide different levels of service to opposite sides of the same property based on vehicle traffic.

Second, for a district as large as Hollywood, cleaning and safety services are most effectively deployed in contiguous zones based on pedestrian traffic, meaning busier areas require more frequent attention and pay a proportional share.

Finally, California law dictates that a single property characteristic can only be assessed for one purpose. Reserving street-frontage measurements for specialized overlay zones preserves our flexibility to introduce new, targeted services over the next ten years if unexpected needs arise.

See the full explanation on Proposed Zones →
Which zone will your property (or properties) be in, and how much will you have to pay?

See the Proposed Zones page. The maps show the proposed boundaries and every zone — zoom in to find your block. That page also lists the land, building and overlay rates that apply in each zone.

You can also book a one-on-one briefing with our team through any "Book a Conversation" button to walk through your estimate and discuss your property's exact footprint.

See the maps on Proposed Zones →
Why are you seeing an adjustment in your proportional share?

The assessment formula has transitioned to reflect three clear, objective characteristics of your property: your benefit zone (the activity level of your area), the physical size of your land and building, and any special service overlays that apply to your block.

Your proportional share of the district budget is directly tied to a significantly higher, more responsive baseline of safe and clean services. This new structure guarantees that every owner is assessed on the exact same basis according to the real benefits their property receives.

See what changed, and why, on Proposed Zones →
What happened to the Hollywood Tourism Improvement District (HTID)?

We are continuing to move forward with an HTID, but it has been narrowed to a hotel-only framework. Retail stores, restaurants, and theaters are no longer included. This change reflects both the consistent feedback we heard throughout the process and legal considerations.

The hotel-only HTID will focus strictly on destination marketing, visitor services, and hospitality programs that strengthen Hollywood's position as a global entertainment destination.

Read why there are two districts →
Why are property owners bearing the primary responsibility for safe and clean services?

This is a matter of strict California assessment law. Essential street-level operations (such as dedicated safety patrols and sidewalk cleaning) can legally only be funded through a Property-Based Business Improvement District. An HTID is legally prohibited from paying for these baseline municipal-style services.

Additionally, stakeholders expressed concerns that a broad, combined PBID and HTID model placed an unfair burden on local businesses. Keeping safe and clean services strictly within the property-funded PBID is the most legally defensible, transparent approach.

Read why this lands on property owners →
What's the difference between the petition and the ballot?

The two districts follow different legal paths.

The PBID requires both. A petition demonstrates initial support and triggers the formal process; a weighted ballot, in which each owner's vote is weighted by their proposed assessment, is the formal vote that determines whether the renewal succeeds.

The hotel-only HTID proceeds on the petition alone. If it receives sufficient support through the petition process, it may proceed toward implementation in accordance with state law without a separate ballot.

Following both phases, the Los Angeles City Council holds a public hearing, certifies the results, and considers formal establishment of both districts.

See both paths on the Project Timeline →
What will future services look like for your property (or properties)?

Services are scaled precisely to your zone to align resources where they are needed most. The Proposed Service Plan page walks through nine services the way they'd actually appear on your block, then gives you the complete service matrix showing the priority level assigned to every proposed service in Zones 1, 2, and 3.

See the proposed service plan →
When will you be able to review the draft Management District Plan and provide feedback?

The Draft PBID Management District Plan went to our Board of Directors on July 30, 2026 and will be submitted to the City of Los Angeles for preliminary review on August 15. Once the draft is submitted to the City, the zone structure and assessment methodology are set. Your feedback after that point will directly shape how we prioritize services in our Strategic Plan.

We will publish the draft plan directly to this website as soon as it is available, and we will gather your feedback through project updates, small-group briefings, and one-on-one meetings.

See when on the Project Timeline →
How will the new districts be governed, and how are expenditures tracked?

The Hollywood Partnership will continue to act as the districts' owners' association. True to the core philosophy of a business improvement district, those who are assessed are the ones who govern.

All expenditures and program budgets are entirely public information, and our operations are reported quarterly to the Los Angeles City Clerk to maintain total transparency. You can also see live results from our current work on the goal dashboards above.

Read how the districts will be governed →
Additional Resources

Additional Resources

Scene Change sits inside a wider body of work. These are the places to go for context the proposal itself doesn't cover.

Didn't Find Your Answer?

Every Property Is Different. Let's Talk About Yours.

We'll walk through your specific property — your zone, how the methodology applies, what your proposed assessment would be, and how it compares to today.

Book a Conversation
Start Here

You Don't Need to Know What a PBID Is to Start.

Whether your property has just been included in the proposed district or you’re simply trying to understand what a PBID is, this page is designed to get you oriented before diving into the rest of the proposal.

734 parcels are proposed for inclusion in the expanded district, and many of their owners have never had a reason to think about The Hollywood Partnership before. That’s why we’ve put together this guide. Start by learning who we are and why you’re hearing from us, then explore the vocabulary before following the rest of the proposal.

1 Orientation

Who We Are and Why You're Hearing From Us.

Why you’re hearing from us

Why You’re Hearing From Us

The Hollywood Partnership is preparing to renew its Property-Based Business Improvement District (PBID), and is proposing to expand the district to include additional properties.

If you’ve recently received a letter, postcard or email about Scene Change, it’s because your property is either already within the district or is proposed for inclusion in the renewed district.

California law requires affected property owners to receive information about the proposal and have opportunities to participate before any new district can be established.

This website explains the proposal, how it could affect your property, and the steps in the public review process, so you can make an informed decision.

Whether you ultimately support or oppose the proposal, we encourage you to review the information, understand how your property may be affected, and participate in the process.

Who we are

A Nonprofit Place Management Organization

The Hollywood Partnership has stewarded the Hollywood Entertainment District since 1996, first as the Hollywood Property Owners Alliance.

We are not a City department. A business improvement district is a mechanism through which property owners pool resources to invest in the shared public realm, governed by a board of the owners who are assessed.

What we do

The Work on the Street

Safety patrols and a 24/7 Community Dispatch Center. Sidewalk cleaning, pressure washing, graffiti removal and trash collection above the City baseline. Landscaping and streetscape care. Economic development and business support. Visitor hospitality.

The Proposed Service Plan page shows exactly which services are proposed at which level in each zone.

What it costs

How to Find Your Number

Your assessment depends on your zone and your lot and building square footage. The property lookup calculates a preliminary estimate from the county's own records.

Square footage on record isn't always current. If the estimate looks wrong, that's worth a conversation — it usually means the records need updating.

Why your property

Boundaries That Follow How Hollywood Works

The proposed boundaries follow how the district actually functions today, not lines drawn a decade ago. Gateway corridors carrying visitors to the Bowl, the Pantages and the Boulevard hotels currently sit outside the district.

Visitors don't see boundaries. They see Hollywood — and inconsistent conditions at the edges shape perception of everything inside them.

2 Common Terms

The Vocabulary.

Eight terms cover most of what you'll encounter on this site and in the plan documents.

PBID
Property-Based Business Improvement District

A defined area where property owners agree to fund services above what the City provides — cleaning, safety, landscaping, economic development. It isn't a tax and it isn't a City department. Owners fund it, and a board of those same owners governs it.

HTID
Hollywood Tourism Improvement District

A separate district funded by hotels only, paying for destination marketing, visitor services and hospitality programs. California law prohibits an HTID from funding street cleaning or safety patrols — that work can only sit in a PBID.

Assessment
Assessment

The annual amount a property contributes to the district. It appears on your county property tax bill. It is not a tax in the legal sense — it's a charge tied to a specific benefit your property receives, and the law requires the two be proportional.

Benefit Zone
Benefit Zone

One of three geographic areas within the district, set by pedestrian traffic and service intensity. Your zone determines both the services you receive and the rate you pay. Zone 1 covers Walk of Fame frontage; Zone 3 covers the periphery and gateways.

Overlay
Overlay Zone

A small, targeted area layered on top of a benefit zone where a specific condition needs specific attention — Hollywood Bowl traffic, an alley, concentrated vacancy. Only parcels inside an overlay pay its additional charge, calculated on frontage rather than area.

Parcel
Parcel & APN

A parcel is a single unit of land in the county's records. Its APN — Assessor's Parcel Number — is the unique identifier that looks like 5546-008-001. It appears on your property tax bill, and it identifies your property in every district document.

MDP
Management District Plan

The governing document. It sets out the boundaries, the services, the budget, the assessment methodology, and the term of the district. Once submitted to the City, the boundaries and methodology are fixed — which is why the current feedback window matters.

Methodology
Assessment Methodology

The formula translating benefit into a number. Here it is three inputs: your benefit zone sets the rate, and your lot and building square footage set the quantity. No negotiation and no discretion — the same formula applies to every property.

3 How to Use This Website

A Short Route Through the Whole Proposal.

Each page answers one question and hands you to the next. If you only have a few minutes, follow this order.

Recommended First Step

Find Your Property

The fastest way to make all of this concrete is to find your block on the maps and see which zone it falls within.

New to This? Start With a Conversation

We'd Rather Explain It in Person.

If your property is newly included, you probably have questions we haven't anticipated. Bring them — along with your address — and we'll walk through what this means for you specifically.

Book a Conversation