Tesla completed its first combined Supercharger “entertainment center” in Hollywood, a 2-story Stantec-designed diner, drive-in theater, and DC fast-charging hub that fuses classic LA car culture with EV infrastructure. The opening adds a distinctive destination-retail use and potential charging-driven footfall to the area, with observers watching to see if it serves as a prototype for national rollout. Early response is mixed: strong curiosity and social traffic, but protests and neighborhood concerns over screen orientation near adjacent apartment balconies, uneven food reviews, and broader brand/political sentiment toward Elon Musk. For the submarket, the project underscores Hollywood’s role as a testbed for experiential retail, while highlighting the importance of operations, community mitigation, and programming to sustain demand beyond the initial buzz.

Retail is buzzing in Hollywood with one of LA's biggest retail deals: the sale of Hollywood Galaxy at 7021 Hollywood Boulevard and the Peterson Building at 7001 Hollywood Boulevard for $69 million. The properties were purchased by brothers Justin and Tyler Mateen (Justin Mateen is a venture capitalist and co-founder of Tinder), who view this as an opportunity to curate these key retail locations, which include nearly 181,000 square feet of prime retail space located directly on the iconic Hollywood Walk of Fame. This landmark sale underscores strong investor confidence in Hollywood's vibrant, tourism-driven corridor.

HED Sales:

• Hollywood Galaxy & Peterson Building, $69M, 181K SF, 7001 & 7021 Hollywood Blvd, Sold Q2 2025
• 6616-6620 Hollywood Blvd, $4.35M Sale, 8,000 SF, 0% vac, Sold Q2 2025
• 6601-6613 Sunset Blvd, $5.1M, Sold Q4 2024, 44.6% vac, Sold Q4 2024
• 6670 Hollywood Blvd, $2.2M, 5,040 SF, 0% vac, Sold Q4 2024

Gr. Hollywood Sales:

• 812 Highland Ave, $2.5M, 2,576 SF, 0% vac, Sold Q2 2025
• 1330 Highland, $1.35M, 2,160 SF, Sold Q1 2025

In Hollywood, dining and retail blur into experience. Uka at Japan House kept its Michelin Star in 2025, while local favorite St Felix scored OpenTable’s Diner’s Choice Award, and Musso and Frank Grill was named one of the best restaurants in America by OpenTable's 2025 Annual Report. New concepts are popping, legacy spots are winning awards, and brands are choosing Hollywood for buzz-worthy debuts, including the following establishments that opened in 2025: Bar Avoja, Blue Note Los Angeles, Hokey Pokey LA, La Nena Cantina, Dr. Simi’s Similandia, Bopomofo, The Whisky Hotel, Sana’a Cafe, Chaos 5D Adventure, Panini Kabob Grill, the Venhub Smart Store, Panera Bread Los Angeles, Hibachi Papi, and Rise Juice and Coffee.

In 2025, Hollywood supported several high-impact temporary retail activations that brought energy and purpose to the district. While the former Arby’s was being prepared for a future Raising Cane’s, Prince Street Pizza animated the site with a year-long drive-thru. In February, THP collaborated with Levi Strauss & Co. and Ovation Hollywood on the Levi’s Benefit Shop LA, a two-day pop-up providing free, brand-new clothing and essentials to Angelenos affected by January wildfires, with public sales proceeds supporting the California Community Foundation’s Wildfire Recovery Fund. In May, THP partnered with Track Marketing Group, PepsiCo, and 7-Eleven to secure a vacant storefront on Hollywood Blvd for a Green Day Slurpee pop-up, featuring samples, apparel customization, and limited-edition merchandise tied to the band’s Walk of Fame star ceremony. Later, the W Hollywood hosted the Oasis Fan Popup with Fanbox and Warner Music Experience, offering exclusive merch and collaborations like Adidas Originals x Oasis. Together, these activations reinforce Hollywood as a premier destination for experiential retail.

Hollywood’s nightlife drew strong crowds over Halloween. On Halloween night (Oct 31), about 55,000 people were in the Hollywood Entertainment District between 7:00 PM and midnight, with the heaviest activity from 10:00 PM to 1:00 AM. Daily foot traffic totaled 148,511 on Halloween (+11% year over year), 147,678 on the Saturday before Halloween (+0.2% YoY), and 151,760 on the Saturday after (+21% YoY). The Walk of Fame was especially busy, with a 20% year-over-year increase on the Saturday after Halloween. Overall, the late evening hours—especially 8:00 PM to 1:00 AM on Halloween night—were the peak. In 2025, Halloween fell on a Friday, turning it into a full holiday weekend in Hollywood.

LA Pride & Pride Village was more than an event; it was a movement that lit up the heart of Hollywood with unforgettable energy, creativity, and community. With over 130K people in the district on Sunday, June 8th, 2025, LA Pride's celebration drew attendees from 86% of all L.A.'s zip codes. On average, visitors spent 2.5 hours soaking in the experience. While 46% of visits came from within 10 miles and 67% from within 30 miles, the event still drew a dedicated crowd from afar. Nearly 1 in 5 traveled 100+ miles to be part of it. And at the center of it all, Pride Village attracted 28,000 attendees on its own. From bold fashion statements and family-friendly fun to show-stopping performances and spontaneous dance breaks on Hollywood Boulevard, it was a true reflection of the resilience and brilliance of the LGBTQ+ community.

The Whisky Hotel, by boutique hotelier and restaurateur Adolfo Suaya, is now open at 1717 Wilcox Ave, just half a block north of Hollywood Blvd. The 132-room hotel features rooftop dining with nearly 360-degree views of the Hollywood skyline, as well as a street-level restaurant. Rich, moody interiors set the stage for an unforgettable stay, with rooms designed for indulgence—plush bedding, Nespresso machines, and city or Hollywood Hills views. Each space blends European craftsmanship with cinematic style, offering marble writing desks, in-room whisky bars, and bathrooms with terrazzo floors and marble benches. Suaya stated, “The Whisky Hotel isn’t just a place to stay—it’s a destination, an experience,” adding that the hotel’s design elements and whisky selections have “been chosen with passion and precision.”

Marriott International's newly renovated W Hollywood is the West Coast flagship of its luxury lifestyle W Hotels brand. The 319-room, 300,000-SF hotel underwent a complete renovation following its $197 million acquisition by Trinity Fund Advisors and Oaktree Capital Management in 2021. Updates include redesigned guest rooms, a refreshed fitness center, and newly introduced dining & event spaces. The hotel now features standout amenities such as a rooftop bar with panoramic views, a reimagined outdoor garden, and an immersive audiovisual system in the event spaces, all designed to enhance the guest experience with dynamic, interactive offerings. The renovation reflects Marriott’s vision to cater to modern luxury travelers, incorporating bespoke design elements and experiential amenities. “We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale.”

On August 2, 2024, the LA City Council unanimously approved the transfer of the lease and programming license for the Dolby Theatre to Jebs Hollywood Entertainment, LLC - a seasoned team featuring a movie producer, former studio head, advertising entrepreneur, restaurateur, and a member of the United Arab Emirates royal family. With the Municipal Facilities Committee's recommendation and the City Council's approval, the authorization can now proceed. While the process may take time, the vision is to transform the 3,400-seat cinema into a premier, year-round entertainment venue. Christopher Bonbright, managing director and principal at Avison Young, commented, "The new owners plan to increase the number of annual live events at the venue from the current 100 to 300. This deal demonstrates their strong confidence in Hollywood and in the future of live entertainment."