Game On,
Hollywood.
The world is coming to Los Angeles — and Hollywood will be right at the center of it. Tell us what your business is planning so we can help amplify it.
FIFA World Cup 26™
Los Angeles · SoFi Stadium
The FIFA World Cup 26™ is coming to Los Angeles — the largest single-sport event in history. Los Angeles will host eight matches at SoFi Stadium, including the U.S. Men’s National Team opening match on June 12, 2026. With over 6 million fans expected across the country, Hollywood has a global spotlight moment unlike anything we’ve seen before.
We’re working to showcase everything happening across the district and drive visitors to local businesses throughout the 39-day tournament. If your business is planning something — a watch party, special menu, themed activation, or any World Cup-inspired experience — we want to know about it so we can help spread the word.
can participate
There’s no single way to join in — here are some ideas to spark your thinking.
Watch Parties
Host indoor or outdoor viewing events, especially around the U.S. Men’s opening game June 12.
Match-Day Specials
Create themed food and drink menus or country-inspired specials tied to the schedule.
Live Music & DJs
Partner with local artists for music nights inspired by competing nations.
Fan Moments
Set up photo ops, fan walls, or interactive activations customers can share on social.
Country-Themed Nights
Celebrate competing nations with décor, cuisine, trivia nights, or cultural programming.
Storefront Activations
Dress up your exterior, run jersey discounts, or create an outdoor fan zone experience.
Los Angeles is hosting eight matches — including the U.S. Men’s National Team opener. Plan your activations around these key dates.
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
SoFi Stadium · Inglewood
Full schedule including all 104 matches across the U.S., Canada & Mexico.
Feature your event in a dedicated World Cup section of the Hollywood Happenings event calendar on hollywoodpartnership.com
Amplify your event through our social media channels, email newsletters, and digital marketing
Share your events with media outlets as part of our active PR outreach highlighting what’s happening across Hollywood
Promote your business through hollywoodpartnership.com to visitors and locals planning their World Cup experience
Hollywood is home to iconic hotels steps from world-famous attractions, dining, and entertainment — the perfect home base for the World Cup experience.
Find a Hollywood Hotel
Browse our full directory of Hollywood hotels — from boutique stays to iconic landmarks — and help visitors find the perfect place during the tournament.
View Hotel DirectoryHotel Partners: Share Your Specials
Offering World Cup packages, watch party events, or special rates? Send us your details and we’ll feature them here and in our outreach.
Email Us Your SpecialsThe LA World Cup 2026 Host Committee and FIFA have provided guidance on how businesses can participate. Here’s what you need to know.
Use the event title “FIFA World Cup 26™” in plain text to inform people of your event’s time and place — as long as no official partnership is implied
Example: “Join us for drink specials on June 12 to celebrate the first U.S. Men’s Match of FIFA World Cup 26™”
Use general soccer themes, national flags, and team colors in your promotions
Host watch parties as part of your venue’s normal course of business — small events under 1,000 people do not require a FIFA broadcast license
Use official FIFA logos or branding unless you are an official partner or rights holder
Create any lockups with the Host City logo or the official FIFA logo
Imply an official partnership or sponsorship with FIFA or the Host Committee
Note: Single-branded sports retail stores, breweries, restaurants, and airports may not use “FIFA World Cup 26™” — check FIFA’s guidance directly
The LA World Cup 2026 Host Committee, operated by LASEC, has published a full Community Activation Toolkit. Visit losangelesfwc26.com for the latest updates, broadcast licensing info, and participation resources.