Hollywood isn't just where the world comes to visit; it's where global brands come to work. With nearly 3,000 businesses and 29,000 employees in the Hollywood Entertainment District (55K employees in Greater Hollywood), the neighborhood has become one of LA's most sought-after headquarters destinations. Netflix anchors the district's creative identity, while Kim Kardashian's Skims claimed 116K SF at 1601 Vine for its flagship HQ. Puma opened a Hollywood creative studio in 2025 to tap into the neighborhood's unmatched cultural influence. Hasbro is relocating its entire media-and-entertainment division, spanning film, TV, gaming, and AI, to the nearby WeHo Lot at Formosa by Q1 2027. The Entertainment Fund, Com2uS, Capitol Records, Universal Music Group, Live Nation, Sunset Studios, Goldenvoice, Framework, Edelman, Insomniac Events, Verve Talent Agency, Outfront Media, BLT Communications, 12 05 AM Productions, Jimmy Kimmel Live!, and Paramount round out a roster that reads like a who's who of entertainment, media, and consumer brands. Hollywood isn't just an address — it's a statement.

Kilroy Realty has quickly backfilled Hollywood’s former NeueHouse space, signing Philadelphia-based Fitler Club to a long-term lease at Columbia Square, 6121 W. Sunset Blvd. The 93,000-square-foot deal brings a members-only coworking and social club back to the historic campus just months after NeueHouse’s national closing. Fitler Club, which opened its 100,000-square-foot flagship in Philadelphia in 2019, blends workspace with dining, events, and hospitality-driven amenities designed to feel more like an upscale hotel than a traditional office. Its Hollywood location marks the brand’s first expansion and taps into Los Angeles’ growing ecosystem of private clubs and “third spaces,” positioning Columbia Square to remain a magnet for creative, media, and entertainment professionals seeking premium, curated environments.

Joint venture partners Hankey Investment Co. and Barker Pacific Group have scooped up Hollywood’s Sunset Media Center from Kilroy Realty for $61 million, or about $187 per square foot, well below L.A. County’s roughly $329-per-foot office average as of late 2025. The 22‑story, 325,995 SF Class A tower at 6255 Sunset Blvd. is just 51% leased, with tenants including OpenTable, giving the buyers a value‑add lease‑up play. Hankey, which also funded the debt, and Barker Pacific say they plan aggressive marketing and “attractive leasing package economics,” but will take a long‑term view, targeting select deals this year rather than a rapid flip. The 1974‑vintage building underwent a multimillion‑dollar renovation in 2014; ownership is weighing additional interior upgrades while retaining JLL’s leasing team to continue leasing efforts at the high‑profile asset. “We are ready to write Sunset Media Center’s next chapter in the heart of Hollywood,” said Scott Dobbins, president of HIC.

Spotify is deepening its Hollywood footprint with a new, invitation-only podcast studio in the Sycamore media district, just steps from Roc Nation, SiriusXM and Sony Music. The nearly 11,000‑square‑foot facility, the streamer’s second Los Angeles location, is purpose‑built for video podcasts, underscoring how quickly the medium is evolving beyond audio. The site houses five fully outfitted studios and a dedicated Spotify production staff, providing talent with a turnkey venue for developing premium, multi-platform franchises. The investment aligns with Spotify’s broader podcast strategy and comes as the company expands distribution for its flagship partner, The Ringer, whose video podcasts are slated to stream on Netflix later this year. By staking a claim in Sycamore, Spotify signals its intent to ultimately compete directly with established Hollywood players for creators, ad dollars and global cultural impact.

In one of Hollywood’s most closely watched studio trades, musician John Mayer and director McG have acquired the historic Jim Henson Company Lot at 1416 N. La Brea Ave for $40 Million. The three-acre property, originally built by Charlie Chaplin and later known as A&M and Henson Studios, was sold in late 2025 for approximately $44 million as the Henson family consolidates operations in Burbank. Long a recording hub for artists from Carole King and Joni Mitchell to Guns N’ Roses and D’Angelo, the campus has now been renamed Chaplin Studios. Mayer, already a tenant on the lot, and McG plan to preserve its legacy while repositioning it as a collaborative, Warhol’s-Factory-style creative compound for music and film. Industry reaction has been positive, with clients such as Paul McCartney praising the sensitive stewardship.

Sales:

• 1601 Vine St: Kingsbarn Realty, $105 Million (115K SF)
• 6255 Sunset Blvd: Hankey & Barker, $61 Million (325K SF)
• 7060 Hollywood Blvd: RCB Equities, $32 Million (178K SF)
• 5802-5806 Willoughby Ave: $6.15 Million (9,500 SF)
• 923 Cole Ave: $3.5 Million (6,250 SF)
• 905 Cole Ave: $3.6 Million (5,000 SF)

Leases:

• BLT Communications Lease, 6430 Sunset Blvd (14,161 SF)
• Undisclosed 60-Month Lease, 6344 Fountain (9,008 SF)
• Mount Saint Mary's University 99-Month Lease, 6922 Hollywood Blvd (8,756 SF)
• Instinctual LLC 39-Month Lease, 1017 Cole Ave (4,311 SF)
• Afokiko 12-Month Lease, 6535 Santa Monica Blvd (2,975 SF)
• Verve Talent & Literary Agency 9-Year Lease, 6555 Barton Ave (25,056 SF)

Designed to foster belonging and community resilience, the new office expands the organization’s reach and ability to offer vital resources and support to arts and entertainment professionals. With a dedicated entrance on Schrader Boulevard just off Hollywood Boulevard, the multi-level 12,000 square-foot interior office fit-out was designed by HGA to serve as a home base for the West Coast operations of the national human services organization. The new offices anchor the residential component of the two-building Hollywood Arts Collective, a broader development initiative aimed at expanding access to affordable spaces for artists to live, work and create in the heart of Hollywood. With a new, purpose-built regional home base, the Entertainment Community Fund can now more comprehensively deliver the critical services and resources that help creative professionals stay and thrive in the local area.

Kingsburn Realty Capital, a Las Vegas-based investor, purchased the Skims headquarters building (former WeWork Building) at 1601 Vine from JH Snyder for $105 million, or $908 per square foot. The building comprises 115,000 square feet of office space, with five levels of underground parking. It is only the fourth sale to exceed $100 million in Los Angeles over the past two years, with the per-square-foot price at nearly triple the area average. Kingsbarn Chief Executive Officer, Jeff Pori, stated, “The combination of the location at Hollywood and Vine, the magnificent design, the perfect Hollywood tenant, and the long-term lease, makes for a winning investment opportunity.” The Skims office headquarters is leased in that location, occupying almost all the floors in the building, through 2038, showing the long-term value of a physical workspace.

PUMA opened PUMA Studio LA in early 2025, a new 23K SF creative office at Bardas Investment Group’s 6345 Fountain Ave in Hollywood, directly across from Netflix. Serving as a West Coast hub for product, design, and marketing teams, the studio is a key part of PUMA’s strategy to grow its US business and get closer to influential creative communities, celebrities, and brand ambassadors. Designed as a collaborative space to bring ideas from concept to market, PUMA Studio LA also features a bespoke VIP area showcasing upcoming products. The new office strengthens its footprint in a globally recognized center of storytelling and culture. "For companies where brand visibility is really important, there is a trend of creating spaces that don't just function as offices. The office is a creation hub," said real estate broker Nicole Mihalka of CBRE.

A 28-unit Class A apartment building in Hollywood just sold for $16M, the highest per-unit price in the neighborhood in over three years. Sophia Hollywood, located at 1759 North Gower Street, traded at roughly $571,500 per unit, surpassing a recent benchmark set by the Columbia Square/Jardine portfolio deal (~$514K/unit) and the Ovelo Hollywood sale (~$431K/unit). The sale signals rising investor confidence in Hollywood multifamily, driven by constrained housing supply, elevated construction costs, and strong demand for high-quality infill product. The property's newer construction (completed 2024), condo-quality finishes, and larger floor plans were key draws, even as the sale price came in below replacement cost. As Colliers' Kitty Wallace put it, buyers increasingly recognize that well-located, high-quality housing "will continue to be difficult to build and increasingly valuable over time."

A transformative high-rise is one step closer to reshaping Hollywood’s core, with the Los Angeles City Planning Commission voting on Feb. 16, 2026, to approve a 42-story mixed-use tower at 6800 Sunset Blvd., at the heavily trafficked southwest corner of Sunset and Highland. The Galaxy Holding–led project would anchor a large new complex that blends residential and commercial uses, further extending Hollywood’s vertical skyline and intensifying activity along the entertainment corridor. The approval represents a major entitlement milestone but does not yet guarantee a construction start, which will hinge on financing, market conditions and potential appeals. Still, the green light signals continued investor and civic appetite for high-density, transit-adjacent development in Hollywood, even at one of its most congested intersections, and positions 6800 Sunset as a potential flagship asset in the submarket’s next growth cycle.

In Q1 2026, the Los Angeles City Council voted to uphold the approval of the proposal to redevelop Toyota of Hollywood into a mixed-use complex featuring housing and offices. This follows the Q3 2025 vote by the Los Angeles City Planning Commission, which also upheld the project's approval. This project will transform the existing 3.7-acre Toyota of Hollywood dealership (6000 Hollywood Blvd.) into a mixed-use development featuring apartments and offices with incredible views of the iconic Hollywood Sign. The project includes a high-rise residential tower, a residential village, an office building, a public plaza, green space, and retail & dining. The development will also employ sustainable timber building materials.

In June 2025, property management at 1600 Vine changed hands to Sentral, a full-service, Class-A multifamily residential hospitality and property management company. The transition is part of Sentral’s expansion into a broader portfolio of innovative, flexible living communities. 1600 Vine offers 375 units with unique floor plans, including studio, one-bedroom, two-bedroom, and a collection of two-story penthouse apartments. Sentral also recently acquired Reveal Playa Vista in Los Angeles.

HED Sales:

• Sophia Hollywood, 1759 Gower St., $16M
• Columbia Square Living & Jardine Multifamily Properties, $202M
• The Fontenoy, 1811 Whitley Ave, $8.7M, Concord Capital
• El Centro Apartments & Bungalows, 6200 Hollywood Blvd, $155.5M, Madison Intl Realty, Big 4 Properties
• Arrive Hollywood, 6201 Hollywood Blvd, $190.9M, FPA
• Fusion Encore, 1714 McCadden Pl, $73.9M, Lighthouse Grp
• Ovelo Hollywood, 1331 Cahuenga, $159M, AEW

Gr. Hollywood Sales:

• Mansfield Terrace (1318 Mansfield) & Palms View (1229 Mansfield), $22.95M
• The Fifty Five Fifty, 5550 Hollywood Blvd, $98.4M
• Franklin Skyline, 6543 Franklin Ave, $8.2M
• La Belle Hollywood Tower, 6138 Franklin, $52.15M
• Academy House West, 1321 Sycamore, $13.7M
• Fleur De Lis Apts, 1825 Whitley, $9.4M
• The Havenhurst, 1861 Whitley, $9.1M
• La Mirada Apts, 5757 La Mirada, $3.95M
• 1301 Mansfield, $3.9M
• 823 Gower, $3.8M
• 1936 Whitley, $3.4M
• 6857 Franklin, $3.1M

The residential market is strong in Hollywood. As the office market struggles nationally and locally, projects may begin to consider switching office projects to residential. An increasing number of planned commercial developments are incorporating alternative residential options into their project proposals, recognizing this as a strategic business move. Notable examples include the upcoming “Sunset + Highland” at 6767 Sunset Blvd. and “Hollywood Tower” at 1360 Vine Street. Hollywood is also witnessing the national “office to residential” trend unfold, which will be further bolstered by the City of LA’s new adaptive reuse zoning code taking effect this year. Nationally, office conversions have increased each year for the past decade. Locally, an example of this is the conversion of two floors of commercial space at Lumina Hollywood (5929 Sunset Blvd) into more residential units.

According to the 2025 Los Angeles Homeless Services (LAHSA) Point-in-Time Count, street homelessness in the City of LA is down 17.5% over the past two years, the first time back-to-back decreases have ever been recorded. Mayor Bass’ Inside Safe program and citywide housing investments are driving change. Here in Hollywood, a recently published RAND study reports a 49% drop in unsheltered homelessness, one of the most dramatic improvements across the city. The study credits consistent outreach, housing placements, and encampment resolution efforts. Los Angeles is seeing real momentum in the fight against homelessness—and Hollywood is leading the way. At The Hollywood Partnership (THP), we’re proud to be part of this collaborative progress.

The Hollywood Palladium is expanding its role beyond concerts with the debut of the Vinyl Room, an intimate, reservations-only lounge concept tucked inside the historic venue. Programmed by Live Nation, the space is designed as a pre- and post-show hub as well as a standalone nightlife destination, featuring curated vinyl-focused DJ sets, a craft cocktail program and a design aesthetic that nods to the Palladium’s mid-century roots. Available for private and industry events, the Vinyl Room gives talent, labels and brands a smaller-format room on the same campus as the main ballroom, enhancing hospitality options for premieres, listening parties and receptions. The launch reflects a broader Hollywood trend of activating legacy entertainment properties with higher-margin food-and-beverage and experiential offerings that keep guests on-site longer and deepen fan engagement.

Insomniac has made a strategic brick‑and‑mortar play in Hollywood nightlife, acquiring the historic Avalon Hollywood for $15.7 million, or roughly $470 per square foot. The 33,400‑square‑foot, two‑story venue at 1735 Vine St., on the Hollywood & Vine corner, changes hands for the first time in about 50 years, purchased from longtime owner Ligny LLC. The deal follows a 2024 partnership under which Insomniac began programming events at Avalon; now, the electronic music powerhouse controls both operations and real estate. Opened in 1927 and famed for hosting the Beatles’ first West Coast performance in 1964, Avalon will be “reimagined” as a dedicated home for Insomniac brands including Dreamstate, Day Trip, Bassrush and Factory 93, with an emphasis on new weekly and community‑driven events that cement the site as a permanent dance‑music anchor in Hollywood.

Los Angeles’ cultural infrastructure is a major, if under-appreciated, economic asset, with 841 museums and galleries countywide and more museums per capita than any other major U.S. city, including New York and Washington, D.C. Hollywood is a key piece of that ecosystem, clustering visitor‑driven and niche institutions that reinforce its global brand. The Hollywood Museum, Hollywood Heritage Museum, Museum of Death, Madame Tussauds, Hollywood Wax Museum, the L.A. Fire Department Museum, Medieval Torture Museum, Guinness World Records Museum, and Japan House LA sit within minutes of one another, with the Academy Museum of Motion Pictures just down the road. This density of attractions feeds foot traffic for nearby retail, dining, and hotels while supporting year‑round tourism.

The Whisky Hotel, by boutique hotelier and restaurateur Adolfo Suaya, is now open at 1717 Wilcox Ave, just half a block north of Hollywood Blvd. The 132-room hotel features rooftop dining with nearly 360-degree views of the Hollywood skyline, as well as a street-level restaurant. Rich, moody interiors set the stage for an unforgettable stay, with rooms designed for indulgence—plush bedding, Nespresso machines, and city or Hollywood Hills views. Each space blends European craftsmanship with cinematic style, offering marble writing desks, in-room whisky bars, and bathrooms with terrazzo floors and marble benches. Suaya stated, “The Whisky Hotel isn’t just a place to stay—it’s a destination, an experience,” adding that the hotel’s design elements and whisky selections have “been chosen with passion and precision.”

Marriott International's newly renovated W Hollywood is the West Coast flagship of its luxury lifestyle W Hotels brand. The 319-room, 300,000-SF hotel underwent a complete renovation following its $197 million acquisition by Trinity Fund Advisors and Oaktree Capital Management in 2021. Updates include redesigned guest rooms, a refreshed fitness center, and newly introduced dining & event spaces. The hotel now features standout amenities such as a rooftop bar with panoramic views, a reimagined outdoor garden, and an immersive audiovisual system in the event spaces, all designed to enhance the guest experience with dynamic, interactive offerings. The renovation reflects Marriott’s vision to cater to modern luxury travelers, incorporating bespoke design elements and experiential amenities. “We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale.”

Hollywood is a neighborhood of over 83,000 residents, 31,000 of them living within the Hollywood Entertainment District alone, at a residential density of 21,800 people per square mile. Grocery stores are not an afterthought here. They are infrastructure, gathering places, and increasingly, destinations in their own right. Here is what is new and what has always been worth your loyalty:

Hollywood's Sunset Boulevard is getting a major experiential upgrade. Bathhouse, the community-focused wellness concept, is set to take over the former Amoeba Music building at 6400 Sunset, transforming the iconic 85,000-square-foot space into a social wellness destination slated to open in 2028. Founded by Travis Talmadge and Jason Goodman, Bathhouse launched in Brooklyn in 2019 and expanded to Manhattan's Flatiron district in 2024. The Hollywood location will be its largest yet, featuring seven saunas and steam rooms, roughly 10 thermal pools, and a 30,000-square-foot activated rooftop with views stretching from the Hollywood Sign to Santa Monica. For Hollywood's leasing and investment community, the deal signals growing demand for high-touch, experiential amenities that support employee recruitment and retention — reinforcing the neighborhood's position as a working creative hub.

The Hollywood Palladium is expanding its role beyond concerts with the debut of the Vinyl Room, an intimate, reservations-only lounge concept tucked inside the historic venue. Programmed by Live Nation, the space is designed as a pre- and post-show hub as well as a standalone nightlife destination, featuring curated vinyl-focused DJ sets, a craft cocktail program and a design aesthetic that nods to the Palladium’s mid-century roots. Available for private and industry events, the Vinyl Room gives talent, labels and brands a smaller-format room on the same campus as the main ballroom, enhancing hospitality options for premieres, listening parties and receptions. The launch reflects a broader Hollywood trend of activating legacy entertainment properties with higher-margin food-and-beverage and experiential offerings that keep guests on-site longer and deepen fan engagement.

China’s boba giant Mixue, the world’s largest chain with more than 47,000 locations worldwide, beating McDonald’s in global store count, has chosen Hollywood’s Walk of Fame for its first U.S. outpost, signaling a major bet on the American market. The storefront offers the brand’s signature soft-serve ice cream alongside fruit teas, milk teas, and coffee, all positioned at aggressively low price points, with most drinks under $5, a sharp contrast to typical Hollywood tourist pricing. A Mixue spokesperson said Hollywood was selected for its dual draw of year-round international visitors and local consumers, allowing the company to test broad demographic appeal in a single flagship location. The opening underscores Hollywood’s growing role as a launchpad for global consumer brands seeking high-visibility U.S. debuts.

Retail is buzzing in Hollywood with one of LA's biggest retail deals: the sale of Hollywood Galaxy at 7021 Hollywood Boulevard and the Peterson Building at 7001 Hollywood Boulevard for $69 million. The properties were purchased by brothers Justin and Tyler Mateen (Justin Mateen is a venture capitalist and co-founder of Tinder), who view this as an opportunity to curate these key retail locations, which include nearly 181,000 square feet of prime retail space located directly on the iconic Hollywood Walk of Fame. This landmark sale underscores strong investor confidence in Hollywood's vibrant, tourism-driven corridor.

HED Sales:

• 1641-1644 Wilcox Ave (Sayer's Club) & 6500-6504 Hollywood Blvd, Sold Q1 2026 to J&J Dev
• Hollywood Galaxy & Peterson Building, $69M, 181K SF, 7001 & 7021 Hollywood Blvd, Sold Q2 2025
• 6616-6620 Hollywood Blvd, $4.35M Sale, 8,000 SF, 0% vac, Sold Q2 2025
• 6601-6613 Sunset Blvd, $5.1M, Sold Q4 2024, 44.6% vac, Sold Q4 2024
• 6670 Hollywood Blvd, $2.2M, 5,040 SF, 0% vac, Sold Q4 2024

Gr. Hollywood Sales:

• 959 Gower, $2.9M, 3,590 SF, Sold Q2 2026
• 812 Highland Ave, $2.5M, 2,576 SF, 0% vac, Sold Q2 2025
• 1330 Highland, $1.35M, 2,160 SF, Sold Q1 2025