COVID-19 Business Resources

Tag: Community

Reopening LA County Website - August 19, 2021

LA County has updated the website.  On the website, you will find the new Health Officer Order (HOO): A Safer Return Together At Work and In The Community: Beyond the Blueprint for a Safer Economy – Encouraging COVID-19 Vaccination Coverage with Limited Risk Reduction Measures effective as of last week.  The HOO also urges everyone, especially those who are not or cannot be vaccinated against COVID-19, to continue to exercise caution and good judgment as physical distancing requirements and capacity limitations are removed. Businesses and customers should continue reviewing best practice documents and sector-specific protocol for designated areas on a regular basis to ensure they are complying with the latest health protection and prevention measures. In addition to the HOO, you will also find information on:

Please visit (or Spanish - The English and Spanish How to Get Vaccinated webpages now allows you to search for a vaccine by zip code, vaccine type, hours, and location type.

As we have done so throughout the pandemic, staff will notify businesses and other stakeholders within the HED to help them adjust business operations and to prepare for increased pedestrian traffic in the HED.

Hollywood COVID-19 Small Business Recovery & Resources Update – August 16, 2021





California Small Business COVID-19 Relief Grant – Grant amounts range from $5,000 - $25,000.

Small Businesses


Round 9 applications will be accepted Sept. 9-30, 2021.
COVID-19 EIDL – Administered by the Small Business Administration (SBA), the loan provides working capital loans up to $2 million. Fixed rate 3.75%, 30-year term with option of 24-month deferment upon loan closing.

Small businesses

(Fewer than 500 employees)


Shuttered Venues Operator Grant (SVOG) Administered by the Small Business Administration, the program provides funding to the following COVID-19 impacted live entertainment entities:

  • Live venue operators or promoters
  • Theatrical producers
  • Live performing arts organization operators
  • Museum operators
  • Motion picture theater operators (including owners)
  • Talent representatives
Live entertainment related businesses Grant

Hollywood Outdoor Heaters Support Program –The Hollywood Partnership will provide up to 3 heaters to qualified food & beverage business businesses at a discounted cost. Applicant must provide a 25% match ($44) for each heater. These supplies are offered on a first come, first served basis. Businesses located in the Hollywood Entertainment District BID Service


Davon Barbour, Vice President of Advocacy & Economic Development



LA Optimized – LA Optimized helps small businesses strengthen their digital presence including business listings, website, and e-commerce. Businesses must have a current Los Angeles City Business Tax Registration Certificate (BTRCT) to apply. Space is limited. Priority is provided to brick-and-mortar businesses within L.A. City boundaries with an active BTRC prior to March 2020. Provided services are free. Businesses located in the City of LA


Free Personal Protective Equipment (PPE) -

Businesses with fewer than 50 employees can apply to receive a one-month supply of face masks, hand sanitizer, and face shields through the PPE Unite™ distribution program. These supplies are offered on a first come, first served basis.
Small businesses located in Los Angeles County


Comeback Checks Program – The City of LA will provide up to $37M in COVID-19 financial recovery grants to qualifying small businesses in Round 1. Small Businesses Grant

Coming Soon. Program launch anticipated for late August / early September 2021. Prepare the following documents:

  • Active Business Registration Tax Certificate
  • Recent Tax Returns (2019-2020)
Additional Documents (TBD)
Restaurant Beverage Program – City of LA COVID-19 recovery program that reduces the amount of time for City approvals from months to weeks and reduces the cost of an alcohol permit from approximately $13,000 to $4,000. Only restaurants with an operational kitchen and a full menu are eligible. Qualified small business food establishments in the City of Los Angeles Service

Coming Soon. Program remains in LA City Council for discussion. LA City Council file is 17-0981.

To help advance this program, please Contact Davon Barbour at 323-377-3004 or

Stay tuned for additional resources monitored by The Hollywood Partnership. If you have any questions or require general business assistance, please contact Davon Barbour, Vice President for Advocacy & Economic Development at or at 323-377-3004. We’re here to help!


Have you checked your Google business profile lately? If not, now is the time. We encourage you immediately update your business profile. Up-to-date profiles are 70% more likely to attract location visits and 50% more likely to lead to a purchase? You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer. You can communicate this information to customers with a Business Profile on Google. Get started here, and once you are verified, you will be able to manage your profile. If you now offer online services, add an appointment URL to your profile or activate bookings to add a "Book Online" button.  After you have secured your COVID-19 Safety Compliance Certificate, you can also add that information to your business profile to inform your customers of your attention to keeping them safe.

Stay tuned for additional resources and trainings offered by The Hollywood Partnership. If you have any questions regarding the above noted initiatives or require general business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at or at 323-377-3004. We’re here to help!

The Hollywood Chamber of Commerce also offers resources for businesses impacted by COVID-19.

COVID-19 Hollywood FAQ