COVID-19 Business Resources

Tag: Community

Reopening LA County Website - June 15, 2021

LA County has updated the website.  On the website, you will find the new Health Officer Order (HOO): A Safer Return Together At Work and In The Community: Beyond the Blueprint for a Safer Economy – Encouraging COVID-19 Vaccination Coverage with Limited Risk Reduction Measures effective as of last week.  The HOO also urges everyone, especially those who are not or cannot be vaccinated against COVID-19, to continue to exercise caution and good judgment as physical distancing requirements and capacity limitations are removed. Businesses and customers should continue reviewing best practice documents and sector-specific protocol for designated areas on a regular basis to ensure they are complying with the latest health protection and prevention measures. 

  • Appendix K: Reopening Protocol for Day Camps
  • Appendix K-1: Reopening Protocol for Overnight Organized / Children’s Camps
  • Appendix T1: Reopening Protocols for K-12 Schools
  • Appendix T2: Protocol for COVID-19 Exposure Management Plan in K-12 Schools

 In addition to the HOO, you will also find information on:

Please visit (or Spanish - The English and Spanish How to Get Vaccinated webpages now allows you to search for a vaccine by zip code, vaccine type, hours, and location type.

COVID-19 Transmission Remains Low as Los Angeles County Reopens; 56% of Residents are Fully Vaccinated

L.A. County is in a better place than any other metro area of similar size in the entire nation. Each day, on average, only 1.5 cases per 100,000 people are diagnosed in L.A. County, compared with 2.8 cases in the same population in the New York City metro area, 2.9 cases in Chicago, 3.5 cases in Atlanta, 5.3 cases in Houston, and 9.1 cases in Miami. Only 0.4% of COVID-19 tests in L.A. County are positive, compared with 0.8% in New York, 1.3% in Chicago, 1.7% in Atlanta, 3.3% in Houston, and 3.7% in Miami.

Over the past six months, the tremendous effort to get the vaccine into the arms of residents has gotten the County to a place where as of June 11, more than 5,490,637 (66%) of eligible L.A. County residents have received one dose of the vaccine and 4,668,783 (56%) are fully vaccinated.

No More Masks At Work For Vaccinated Californians - June 17, 2021 (via LAIst)

As we have done so throughout the pandemic, staff will notify businesses and other stakeholders within the HED to help them adjust business operations and to prepare for increased pedestrian traffic in the HED.

Planning for Hollywood’s Tourism Recovery

The HP communicated in its recently issued Q1 Market Report that there are signs of optimism on the hospitality front. However, we fully recognize the void created by the absent international tourist market, a bedrock of Hollywood’s market share. On April 21st, Mayor Garcetti announced several measures to aid with recovery of the tourism industry. They include the following:

  1. $5 million City contribution towards a national marketing campaign
  2. Creation of a Los Angeles Tourism Cabinet
  3. Federal advocacy for increasing funding for tourism and guidelines for international visitation

Additionally, the City’s Tourism Master Plan references Hollywood. In fact, the plan specifically calls for supporting the Hollywood Walk of Fame Master Plan. Staff will monitor these initiatives and accordingly report back.

L.A. Al Fresco Program

Please be advised that Mayor Garcetti is expanding the L.A. Alfresco Outdoor Dining program to allow outdoor bars that serve food to participate effective Monday, April 5. Managed by the LA Department of Transportation, this special initiative assists food and beverage businesses to obtain no-fee temporary permits for outdoor dining outdoor. If you require technical assistance, please do not hesitate to contact Davon Barbour, Vice President for Advocacy & Economic Development at


For general Hollywood business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at






Shuttered Venues Operator Grant - The Shuttered Venue Operators (SVOG) Grant program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, signed into law on December 27, 2020. The program includes $15 billion in grants to shuttered venues, to be administered by the SBA’s Office of Disaster Assistance.

Eligible applicants may qualify for SVO Grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million. $2 billion is reserved for eligible applications with up to 50 full-time employees.

Accepting applications starting April 8, 2021.

Live venue operators or promoters; Theatrical producers; Live performing arts organization operators; Relevant museum operators, zoos and aquariums who meet specific criteria; Motion picture theater operators; Talent representatives



SVOG Application Informational Webinar:

Paycheck Protection Program (PPP) – Re-activated as part of the federal COVID-19 stimulus bill, the PPP program is a loan designed to provide a direct incentive for small businesses to keep their workers on payroll. Loans may be forgiven provided a business meets all employment criteria. Enhancements to the program include the provision of funding for live performance venues and the ability to apply for a 2nd PPP loan.


Program has been extended an additional two months to May 31, 2021.

Businesses throughout the U.S.

Forgivable Loan

Hollywood Outdoor Heaters Support Program –The Hollywood Partnership will provide up to 3 heaters to qualified food & beverage business businesses at a discounted cost. Applicant must provide a 25% match ($44) for each heater. These supplies are offered on a first come, first served basis.

Businesses located in the Hollywood Entertainment District BID



Davon Barbour, Vice President of Advocacy & Economic Development


Free Personal Protective Equipment (PPE) -

Businesses with fewer than 50 employees can apply to receive a one-month supply of face masks, hand sanitizer, and face shields through the PPE Unite™ distribution program. These supplies are offered on a first come, first served basis.

Small businesses located in Los Angeles County


The COVID-19 Safety Compliance Certificate Program - Businesses currently permitted to operate can voluntarily self-certify that they are fully implementing the required COVID-19 protocols from the Los Angeles Department of Public Health. From the convenience of your home/business, watch the required 36-minute training video (available in 13 languages) and then immediately post your FREE compliance certificate in your storefront.

Businesses located in Los Angeles County

LA Optimized – Mayor Eric Garcetti launched LA Optimized to help small businesses strengthen their digital presence? Do you need with a maximizing your website? Do you need photography or website copy help? Qualified businesses will be selected starting January 2021. This program provides FREE services. Businesses located in the City of LA

Restaurant Beverage Program - COVID-19 inspired program that reduces the amount of time for City approvals from months to weeks and reduces the cost of an alcohol permit from approximately $13,000 to $4,000. Only restaurants with an operational kitchen and a full menu are eligible. Qualified food establishments in the City of LA Service

Coming Soon. Program remains in LA City Council for discussion. LA City Council file is 17-0981.

To help advance this program, please Contact Davon Barbour at 323-377-3004 or



Have you checked your Google business profile lately? If not, now is the time. We encourage you immediately update your business profile. Up-to-date profiles are 70% more likely to attract location visits and 50% more likely to lead to a purchase? You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer. You can communicate this information to customers with a Business Profile on Google. Get started here, and once you are verified, you will be able to manage your profile. If you now offer online services, add an appointment URL to your profile or activate bookings to add a "Book Online" button.  After you have secured your COVID-19 Safety Compliance Certificate, you can also add that information to your business profile to inform your customers of your attention to keeping them safe.

Stay tuned for additional resources and trainings offered by The Hollywood Partnership. If you have any questions regarding the above noted initiatives or require general business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at or at 323-377-3004. We’re here to help!

The Hollywood Chamber of Commerce also offers resources for businesses impacted by COVID-19.

COVID-19 Hollywood FAQ