COVID-19 Business Resources

Tag: Community

Our community and nation are facing unprecedented challenging times. As you know COVID-19 has upended our daily life. With ever changing market conditions and new COVID-19 related business regulations and/or restrictions issued, The Hollywood Partnership (THP) wants to help you navigate the fast-moving landscape and to weather the current holiday shopping season. To this end, we want to share valuable small business resources with you.



  • Council District 13 Small Business Grant Emergency Grant Program – Councilman Mitch O’Farrell is pleased to announce the second round of this small business program that assist small businesses to pay bill while the safer at home orders remain in place. For more information, visit or call 213-400-5099.
  • Small Business Stabilization Loan Program – Administered by the Los Angeles County Development Authority, this program provides loans ranging from $50,000 to $3 million and can be used for working capital, equipment purchases, inventory, or refinancing of existing loans at higher interest rates. To learn more, visit
  • Paycheck Protection Program (PPP) – Re-activated as part of the federal COVID-19 stimulus bill, the PPP program is a loan designed to provide a direct incentive for small businesses to keep their workers on payroll. Loans may be forgiven provided a business meets all employment criteria. Enhancements to the program include the provision of funding for live performance venues and the ability to apply for a 2nd PPP loan. For more information, please visit:
  • LA Optimized – Mayor Eric Garcetti launched LA Optimized to help small businesses strengthen their digital presence. Do you need with a maximizing your website? Do you need photography or website copy help? Qualified businesses will be selected starting January 2021. This program can assist you. Visit to learn more.

For general Hollywood business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at




Secure Emergency Relief for Vulnerable Employees (SERVE)


Provides cash aid to food service workers who reside in the City of Los Angeles. SERVE will offer 4,000 food service workers with a one-time $800 stipend to help them during this critical period.


Governor’s Small Business Grant

COMING SOON. Grants of up to $25,000 to underserved micro and small businesses throughout the state by early 2021. At this time, the grant program remains under development.


State of CA Business Tax Relief


The State of California offers various small business tax relief including filing extensions and payment plans.


COVID-19 Economic Injury Disaster Loan (EIDL)

Small Business Administration loan that supports businesses with 500 or fewer employees. EIDLs are loans of up to $2 million with a 3.75% interest rate for businesses and a 2.75% interest rate for nonprofits with terms of up to 30 years. This loan offers an optional $10,000 advance as a non-repayable grant within days of a successful application.



Safer at Work Los Angeles County

With new business type closures and reduced occupancy levels enacted, we encourage you to promote the safety of your business. Along with Los Angeles County, The Hollywood Partnership is here to help. Please participate in the Safer at Work Los Angeles County campaign. The resources on the website are free to use and designed to help businesses across the County communicate to their employees and customers the critical steps they are taking in order to operate as safely as possible during the COVID-19 pandemic. Download, print, and post this free signage inside your business and on your website and social media channels (Facebook, Instagram, etc.)

COVID-19 Safety Compliance Certificate Program

Now more than ever, consumers shop with a heightened focus on sanitation and cleanliness. Since the onset of the pandemic, the International Council of Shopping Centers has conducted research to examine consumer attitudes about shopping. Some key highlights include the following:

  • 79% of consumers say the COVID-19 crisis made them more aware of the importance of small businesses in their communities and will likely support them more in the future
  • 76% of consumers are concerned due to increase in COVID-19 cases
  • 66% of consumers are more likely to visit stores with strict health protocols

Hollywood shoppers are eager to support their favorite businesses. Here is one more way to demonstrate that you are serious about customer safety. Through the COVID-19 Safety Compliance Certificate Program, businesses currently permitted to operate can voluntarily self-certify that they are fully implementing the required COVID-19 protocols from the Los Angeles Department of Public Health. From the convenience of your home/business, watch the required 36-minute training video (available in 13 languages) and then immediately post your compliance certificate in your storefront. Additionally, let us know about your achieving this accomplishment. We would like to update your business profile on the newly launched Hollywood website.


Have you checked your Google business profile lately? If not, now is the time. We encourage you immediately update your business profile. Up-to-date profiles are 70% more likely to attract location visits and 50% more likely to lead to a purchase? You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer. You can communicate this information to customers with a Business Profile on Google. Get started here, and once you are verified, you will be able to manage your profile. If you now offer online services, add an appointment URL to your profile or activate bookings to add a "Book Online" button.  After you have secured your COVID-19 Safety Compliance Certificate, you can also add that information to your business profile to inform your customers of your attention to keeping them safe.

Stay tuned for additional resources and trainings offered by The Hollywood Partnership. If you have any questions regarding the above noted initiatives or require general business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at or at 323-377-3004. We’re here to help!

The Hollywood Chamber of Commerce also offers resources for businesses impacted by COVID-19.

COVID-19 Hollywood FAQ