COVID-19 Business Resources

Tag: Community

Our community and nation are facing unprecedented challenging times. As you know COVID-19 has upended our daily life. With ever changing market conditions and new COVID-19 related business regulations and/or restrictions issued, The Hollywood Partnership (THP) wants to help you navigate the fast-moving landscape and to weather the current holiday shopping season. To this end, we want to share valuable small business resources with you.

Hollywood COVID-19 Small Business Recovery & Resources Update – April 5, 2021

Reduced Business Restrictions – We’re in the Orange Tier!

It’s official! Los Angeles County has entered the “Orange Tier” of the State’s “Blueprint for a Safer Economy.” This is welcomed news for the Hollywood community and beyond as its provides for expanded business activity. A revised Los Angeles County Health Officer Order will go into effect on Monday, April 5 at 12:01 a.m. to reflect newly allowed activities. Click here to view the March 30th DPH press release that provides additional detail on affected business operations.

L.A. Al Fresco Program

Please be advised that Mayor Garcetti is expanding the L.A. Alfresco Outdoor Dining program to allow outdoor bars that serve food to participate effective Monday, April 5. Managed by the LA Department of Transportation, this special initiative assists food and beverage businesses to obtain no-fee temporary permits for outdoor dining outdoor. If you require technical assistance, please do not hesitate to contact Davon Barbour, Vice President for Advocacy & Economic Development at


For general Hollywood business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at






Shuttered Venues Operator Grant - The Shuttered Venue Operators (SVOG) Grant program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, signed into law on December 27, 2020. The program includes $15 billion in grants to shuttered venues, to be administered by the SBA’s Office of Disaster Assistance.

Eligible applicants may qualify for SVO Grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million. $2 billion is reserved for eligible applications with up to 50 full-time employees.

Accepting applications starting April 8, 2021.

Live venue operators or promoters; Theatrical producers; Live performing arts organization operators; Relevant museum operators, zoos and aquariums who meet specific criteria; Motion picture theater operators; Talent representatives



SVOG Application Informational Webinar:

Paycheck Protection Program (PPP) – Re-activated as part of the federal COVID-19 stimulus bill, the PPP program is a loan designed to provide a direct incentive for small businesses to keep their workers on payroll. Loans may be forgiven provided a business meets all employment criteria. Enhancements to the program include the provision of funding for live performance venues and the ability to apply for a 2nd PPP loan.


Program has been extended an additional two months to May 31, 2021.

Businesses throughout the U.S.

Forgivable Loan

Hollywood Outdoor Dining Support Program – The Hollywood Partnership will provide a reimbursable 50% match (up to $3,000) to offset costs of purchasing outdoor furniture and fixtures. Program is available until limited budget is exhausted. This program is offered on a first come, first served basis.

Businesses located in the Hollywood Entertainment District BID



Davon Barbour, Vice President of Advocacy & Economic Development


Hollywood Outdoor Heaters Support Program –The Hollywood Partnership will provide up to 3 heaters to qualified food & beverage business businesses at a discounted cost. Applicant must provide a 25% match ($44) for each heater. These supplies are offered on a first come, first served basis.

Businesses located in the Hollywood Entertainment District BID



Davon Barbour, Vice President of Advocacy & Economic Development


Free Personal Protective Equipment (PPE) -

Businesses with fewer than 50 employees can apply to receive a one-month supply of face masks, hand sanitizer, and face shields through the PPE Unite™ distribution program. These supplies are offered on a first come, first served basis.

Small businesses located in Los Angeles County


The COVID-19 Safety Compliance Certificate Program - Businesses currently permitted to operate can voluntarily self-certify that they are fully implementing the required COVID-19 protocols from the Los Angeles Department of Public Health. From the convenience of your home/business, watch the required 36-minute training video (available in 13 languages) and then immediately post your FREE compliance certificate in your storefront.

Businesses located in Los Angeles County

LA Optimized – Mayor Eric Garcetti launched LA Optimized to help small businesses strengthen their digital presence? Do you need with a maximizing your website? Do you need photography or website copy help? Qualified businesses will be selected starting January 2021. This program provides FREE services. Businesses located in the City of LA

Restaurant Beverage Program - COVID-19 inspired program that reduces the amount of time for City approvals from months to weeks and reduces the cost of an alcohol permit from approximately $13,000 to $4,000. Only restaurants with an operational kitchen and a full menu are eligible. Qualified food establishments in the City of LA Service

Coming Soon. Program remains in LA City Council for discussion. LA City Council file is 17-0981.

To help advance this program, please Contact Davon Barbour at 323-377-3004 or



Have you checked your Google business profile lately? If not, now is the time. We encourage you immediately update your business profile. Up-to-date profiles are 70% more likely to attract location visits and 50% more likely to lead to a purchase? You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer. You can communicate this information to customers with a Business Profile on Google. Get started here, and once you are verified, you will be able to manage your profile. If you now offer online services, add an appointment URL to your profile or activate bookings to add a "Book Online" button.  After you have secured your COVID-19 Safety Compliance Certificate, you can also add that information to your business profile to inform your customers of your attention to keeping them safe.

Stay tuned for additional resources and trainings offered by The Hollywood Partnership. If you have any questions regarding the above noted initiatives or require general business assistance, please contact Davon Barbour, Vice President of Advocacy & Economic Development at or at 323-377-3004. We’re here to help!

The Hollywood Chamber of Commerce also offers resources for businesses impacted by COVID-19.

COVID-19 Hollywood FAQ